I know, I know, it’s shooting at Bambi, but I confess I just don’t get the Lib Dems’ Post Office Campaigns.
I don’t mean by this that I have a rabid desire to close every post office in the country, or even that I don’t accept the case that, in some locations, like remote rural communities, they are useful, loved and necessary. It’s more that I can’t think of many campaigns I’m less likely to get out of bed for than this one.
The problem I have is that, while I accept petitions to save local public services, rather like campaigns in favour of orphans and chocolate, are effective short-term publicity, I didn’t really get into politics simply to aggregate target data for our EARS database.
I have the inconvenient belief that campaigning should be for either some meaningful positive change or to stop something bad happening. I can’t fit most post office campaigns into either of those boxes. My contention is that often these campaigns are trivial, and make us in the long-run look trivial and parochial by association.
As an example, a recent urban Liberal Democrat ‘Save our Post Office’ petition amounted to little more than opposition to the hypothetical chance of the service moving from a physical post office building to the counters at WH Smith. A campaign that implied the burning political issue was that customer service in one of the UK’s more successful retailers might not be as good as that provided by the commercially unviable alternative. Evidence for this dull fear-mongering was notable only for its absence.
Another issue is that, bar a handful of delays and reverses, the campaign clearly isn’t working. Governments have been closing post offices at a rate of 300 a year for two decades despite opposition by Liberal Democrats, Sun readers and viral campaign songs.
And while anti-post office closure campaigners may be able to produce the occasional 4-million signature petition, it is not evidently top of mind as a criteria for voting outside local elections – although even here we are somewhat short of actual evidence as to where PO campaigns rank amongst the main drivers of local voting preference.