Chris Rennard Author Archive
Chris Rennard writes about the Henley result…
Written by Chris Rennard on 27th June 2008 – 6:29 pmI am enjoying this debate and for the record:
1) I don’t always comment in detail on things read by our opponents - but I do welcome any constructive debate within the party on these issues - especially contributions from those who also work hard in these campaigns.
2) I am not generally “hands on” in the organisation and management of our by-elections these days (unlike when I was Director of Campaigns & Elections 1989-2003 or a member of the team in various by-elections from Edge Hill in 1979 to Greenwich in 1987). But as Chief Executive (in the structure debated and agreed within the party in 2003) I have overall responsibility for all of our election campaigns. I have complete confidence in our campaigns teams led by Hilary Stephenson (Director of Campaigns), campaigns staff and the people I ask to be agent in these campaigns such as Miranda Roberts who was superb in Henley.
3) There is a major misconception on the part of some of the people commenting that the Lib Dem performance is entirely determined by what we do and our national position. This is not so. The results are also determined by the relative national standing of the other parties - and by what they do, who they choose and the tactical situation etc.
People point to our successes in places like Newbury and Christchurch in 1993 or Romsey in 2000 and say why not Henley in 2008? One difference is that the Conservatives are at about 45% in national poll ratings compared to 30% or less then and people are much less conscious of how awful John Major’s Government was. We found it hard in that era to win Labour seats like Barking or Dagenham (our share fell significantly in these by-elections on the same day in 1994 that we won Eastleigh from the Tories). We found it even harder in seats like Dudley West and Wirral South where Labour started a good second to the Tories, we were third and got squeezed.
Our Crewe and Henley results should be seen in this context. They indicate that our support is more robust and our techniques even more effective than they were then.
4) The issue of candidates is of course very important in any campaign. Both Elizabeth Shenton and Stephen Kearney did us proud. But it has been very rare in by-elections since Orpington for us to win without very local candidates. Sarah Teather proved that it can be done (as did Diana Maddock, Shirley Williams, Roy Jenkins and Clement Freud).
Of particular note to this and other debates about by-elections generally is that our choice of candidates is not with me or the Leader but with our local members and those who run the candidate approval systems. Our Leader and campaign teams work enthusiatically with the choice that is made for them. In Henley we worked hard to promote Stephen’s local credentials and he moved in as soon as selected.
5) The issue of the amount of paper crops up frequently. I did a lot of canvassing and knocking up over the last couple of days - so I heard the general public reaction to the paper blitz. But I didn’t genuinely feel that anyone was not voting for us because we tried too hard. There were complaints about the amount of paper delivered by both the Conservative and Lib Dem campaigns. But then consider the fact that the Conservatives and Liberal Democrats polled 85% of the vote between us.
6) In relation to Henley specifically, only a few people were in a position to monitor how our campaign led to a big increase in our level of support over the period of the campaign. Neither we nor the Conservatives started where the 2005 General Election ended.
The Conservatives are trying to destabilise us by criticising both me and our by-election tactics/performance. I find some of this amusing as one of their most senior by-election team in Crewe confirmed to me on the night that they are simply trying to “copy my text book”. But they don’t really understand it or follow it as well as we can when we really mobilise effectively. They should now publish the private ICM poll that they conducted at the start of the election period. This would prove who “won the campaign” in terms of shifting support. We went up significantly in the campaign and they went down by a equally significant margin.
Posted in News | 110 Comments »
Opinion: Happy birthday, 20 years on
Written by Chris Rennard on 3rd March 2008 – 7:45 amIt’s 20 years ago to the day since the Liberal Party and SDP formally became one party, the Social & Liberal Democrats. Liberal Democrat Voice invited Chris Rennard to take a trip down memory lane…
Twenty years ago the ‘merger’ of the Liberal Party and the SDP was generally seen by the media more as a ’split’ than it was a bringing together of two parties.
Anthony King and Ivor Crewe, in their history of the SDP, have an absolutely damning section on the conduct of David Owen and his clutch of supporters over this period.
The acrimonious ballot of SDP members led to the inevitable collapse in support for a party alignment whose unique selling proposition was initially based mostly upon the concept of two parties working together.
The launch of the new party was without any clear message. The new slogan (I opposed it at the time), ‘The New Choice: The Best Future’, was supposed to last a decade. It probably lasted ten days. The compromise party name of ‘Social and Liberal Democrats’ was unworkable.
The beginnings of the new party could not have been more difficult. The Owenite SDP was devious and undemocratic in maintaining the branding of the original SDP. Tragically, they retained the massive financial support of the original SDP’s main backer, David Sainsbury.
Owen’s supporters fought spoiling campaigns in successive parliamentary by-elections. The effect was to deprive the newly formed ‘merged party’ of gaining the momentum required to establish early credibility.
At the same time, a number of deluded and disappointed Liberals also formed their own ‘Liberal Party’ which caused confusion, split votes, and helped our opponents.
The first national election for the party saw our share of the vote in the European Elections of 1989 fall to just 6%. Our national poll rating was just 5% in July 1989. The poor political situation and poor management led to most of the staff being made redundant that summer.
The turning points were in 1990. We maintained our local government base with strong local campaigns against the poll tax. I returned to my Liverpool home to help fight the Bootle parliamentary by-election. Owenites and so-called Liberals stood against us, but they were both humiliated.
Owen’s party polled just 155 votes – whilst the Monster Raving Loony Party’s Screaming Lord Sutch polled 450. “Owen’s in Sutch as state that he can’t beat the Loonies” was The Sun’s headline. The Owenites packed up that month.
In October, we fought the Eastbourne by-election overturning a 16,000 Tory majority to win by 4,550. Liberal Democrat opinion poll ratings went from 8% to 18% that month. The mood in the party that greeted this win was euphoric. But the truth was that we had simply ensured the survival of our party.
* Chris Rennard became Director of Campaigns and Elections in August 1989 and is now Chief Executive of the Liberal Democrats.
Posted in Op-eds | 7 Comments »

