Author Archives: David Loxton

If you’ve visited the Liberal Democrat party website in the last 24 hours, you’ll have noticed quite a dramatic change. Here, David Loxton, the party’s director of marketing, fundraising and members’ services explains the thinking behind the new site, and previews some of the other exciting new changes emerging within the party’s web strategy.

The new Liberal Democrat web strategy has been launched with a redesigned libdems.org.uk as its first stage. The new version is much more focused on setting out what the Liberal Democrats stand for, who we are and what visitors to the site can do to …