Archive for the ‘e-campaigning’ Category
Do you have a Liberal Democrats Account?
Written by Mark Pack on 8th October 2008 – 1:10 pmThe Liberal Democrats Account system (LDA) allows party members to create one username and password which then work across a range of different party sites - including the members only site, the OurCampaign online petition tool, Flock Together (scroll down on the front page to the section just underneath the map and postcode search box), our new letter-writing tool, our online surveys tool, Liberty Research, and the brand new LibDig tool announced earlier this week.
LDA usernames are only available to party members, and each time you login the system checks that you are a paid-up member - so remember to keep your subs up to date to benefit from access to all these websites.
Posted in e-campaigning | 3 Comments »
Are you using the Liberal Democrat extranet?
Written by Mark Pack on 2nd October 2008 – 12:50 pm
The party’s extranet is a resource for party activists, elected representatives (including councillors) and staff and the home for artwork, campaign materials, policy briefings and also resources to accompany the party’s major national campaigns, such as the environment campaign and the 1 million doors challenge.
Access is open to all party councillors, staff, approved Parliamentary candidates, local party Chairs, EARS officers and Membership Secretaries, trainers and up to eight other nominated people per local party.
Full access details are on the site and if you’ve not yet registered, you can kick off the registration process online too.
Posted in e-campaigning | 1 Comment »
What the Conservative Chief Whip gets up to on the internet
Written by Mark Pack on 30th September 2008 – 12:55 pmA Twitter update from someone at a fringe meeting at Conservative Party conference addressed by Nadine Dorries MP:
#cons08 blogging mp nadine again comments about the number of times the chief whip has told her to remove a blog post (Source)
Hat-tip: Tim Ireland
Posted in e-campaigning | No Comments »
Will the unthinkable happen on the internet?
Written by Mark Pack on 30th September 2008 – 9:27 amInternet users - myself included - have got used to relying on free online services which rely heavily on either online advertising or investors being willing to put up large pots of money even when there isn’t a clear way of turning users into income.
Many of the services have become such a key part of their users’ lives that their failure is often unthinkable to people. What would happen if you woke up tomorrow and discovered Facebook or Flickr or Twitter or Google or one of a score of other major free services had gone bust?
Well, you’d probably have more time on your hands to get away from the computer and enjoy a bit of walking in the fresh air … but it would also cause widespread disruption and angst.
Looking at the current economic outlook, it’s hard to see how we can get through the next 18 months without some dramatic fall out.*
There is a double-squeeze building up for internet firms. The credit crunch has not yet had much of an impact in restricting the availability of funds for the high-tech sector, but as it continues to bite and financial institutions look to rebuild their balance sheets, it is easy to see how the flow of new finance could dry up.
Second, there is no reason to think that internet advertising will be immune to general economic slowdowns. In previous recessions the fallout for the advertising industry has been quite vicious in many sectors; for example, a good rule of thumb for local and regional newspaper advertising has been that in downturns you lose 50% of your ad revenue in the first year, and a further 50% the next year for example. The length of time since the last serious advertising recession, combined with the youthfulness of many internet firms and their staff, means it would be no surprise if we find out that several have financial models which are essentially based on the assumption that the bad times are no more.
If a major free internet service faces going bust, it may be bailed out by another firm, but there’s no guarantee - and no certainty that everyone’s data will be seamlessly moved over to any new, merged, ongoing service. So in the meantime - an extra backup or two may be a wise move.
* Note: please bookmark this post and in 18 months time come back to it and either say, “Why, that Mark was a damn fine sage, wasn’t he?” or “Someone must have really disliked Mark to hack into the website and plant such a daft story as that in his name.”
Posted in e-campaigning | 13 Comments »
BPIX and the mysterious web registration
Written by Mark Pack on 28th September 2008 – 12:26 pmHaivng criticised the polling firm BPIX yesterday for - uniquely amongst those doing published political polling in the UK - not being a member of the British Polling Council and not even getting anywhere close to its standards for transparency, I thought I’d have another try at contacting them today.
They’ve never replied to any of my emails sent to the address on their one-page “under construction” (for several years) website, so I thought I’d see what contact details there are for their domain registration:
Domain name:
bpix.co.ukRegistrant:
British Polling IndexRegistrant type:
UK IndividualRegistrant’s address:
The registrant is a non-trading individual who has opted to have their
address omitted from the WHOIS service.
A “non-trading individual”? I think not. Clerical error? Incompetence? Conspiracy? Who knows?
Footnote: BPIX is an internet pollster. Ooops.
Posted in Polls, e-campaigning | 3 Comments »
Designing better websites with the help of some rap
Written by Mark Pack on 27th September 2008 – 1:50 pmPosted in e-campaigning | 2 Comments »
What would your policy be on blog comments?
Written by Mark Pack on 27th September 2008 – 10:15 amI’m occasionally asked for advice by Liberal Democrat bloggers, particularly those just starting up, on how they should approach comments. Should they allow them all? Or moderate just those that are libellous? But what about abusive ones? Or ones that might not be from who they say they are? Or comments from political opponents? And so on.
My general advice is:
- Moderate comments that just contain abuse - because they don’t add anything, and often put other people off from commenting (though that won’t stop someone occasionally accusing you of being the worst censor since the invention of the written word just because you didn’t publish their comment saying YOU’RE A LOSER HA HA HA HA HA HA HA HA HA HA!!!!!!!!!!!!!!!!!!)
- Moderate comments that pretend to be from someone they’re not - e.g. a Conservative councillor pretending to be an unhappy Liberal Democrat member. (Who know why it seems to be Conservatives that are so keen on this, but in just about every case where someone has been tracked down, it was a Conservative rather than a Labour activist.)
- But do allow people to use a pseudonym as there are all sorts of reasonable circumstances in which someone may wish to not use their real name (e.g. a teacher who wants to keep their online political discussions private from the children they teach).
- Allow comments from political opponents, as long as they don’t fall foul of any of the above.
But what are your views. Would you alter any of these? Or add anything to the list?
Posted in e-campaigning | 34 Comments »
Labour lose case over “abusive registration” of domain name
Written by Mark Pack on 26th September 2008 – 1:50 pmCarshalton and Wallington Labour Party has lost a case over the suttonlibdems.org.uk domain name, which it had registered.
Gerry Jerome from Sutton Liberal Democrats took the case through Nominet’s Dispute Resolution Service, which concluded that Labour’s action in registering the domain name and using it to urge people to vote Labour amounted to an “abusive registration”.
Unless Labour appear by 10 October, the domain name will be handed over to Sutton Liberal Democrats.
(Gerry is happy to advise any other local parties in similar situations; just let me know.)
Posted in Opposition watch, e-campaigning | 7 Comments »
Lib Dem MPs lead the way in social networking
Written by The Voice on 24th September 2008 – 2:50 pmOf course this news will comes as no surprise to Lib Dems, but it’s nice to see our interactive Parliamentarians getting due recognition for attemtping to connect with the electorate in new and innovative ways - this report from PublicTechnology.net was based on reasearch from the University of Plymouth and Bournemouth University:
The research found that Liberal Democrat MPs were the most likely to have a social networking site, providing 51.2 per cent of such sites but representing only 9.7 per cent of all parliamentary constituencies.
Proportionately the Conservatives were the least likely, with only 10.8 per cent of all MPs using social networking sites.
The other major factor which seems to encourage some MPs to have a social networking site is the marginality of their seat.
Nearly a third (32.4 per cent) of social networking sites were provided by MPs in marginal seats, yet only 13.6 per cent of all seats can be classified marginal.
Researchers said that the closeness of the electoral contest may encourage some MPs to consider a social networking site as an additional means of reaching constituents because they provide a flavour of their non-political interests such as favourite music and books, sporting interests and humour. …
The research was conducted during May 2008 of all MPs who actively promote their social networking site. The research was based on an analysis of the features and content of each MP’s social networking site.
Posted in News, e-campaigning | No Comments »
How to sign up to the Lib Dem Hospital Governors’ Network
Written by Jeremy Hargreaves on 24th September 2008 – 9:32 amLiberal Democrats have had an interesting relationship with the government’s policy of turning NHS hospitals into ‘Foundation Trusts’. When the government first proposed them in 2002, we opposed the legislation in Parliament - so you might expect us to be straightforwardly against them.
But in fact the picture is a little more complicated than that - because at the time what we were in fact saying was that the freedoms which the government proposed to give only to Foundation Trust hospitals, in fact ought to be available to all NHS hospitals. And the government’s policy is indeed now that pretty much all NHS trusts should become Foundation Trusts, so you might say that we have had something of a victory there.
A central part of the Foundation Trust (FT) structure is the idea that these hospitals should be more accountable to local people, and less to the national Secretary of State in Whitehall - all of which is of course a good idea and thoroughly in accordance with Lib Dem policy. In practice I think that they fall considerably short of the ideal here: they are supposed to be accountable to local people who have signed up as ‘members’, but typically you need only about 1% of the relevant local population to sign up as members to convince the regulator that you have enough local support to become an FT.
The only real benefit of becoming a ‘member’ is that you then get to vote for the members of a hospital council (the precise term varies from hospital to hospital, but they are often called things like a Governors Council or Members Council). Even in these days of low turnout and political interest it is rare to get a turnout of local people, even for local elections, of less then twenty times this, so this is a pretty ultra-lite form of ‘local accountability’.
Nevertheless, this obviously is an attempt to engage local people in running their local hospital, which - as far as it goes - is a good thing. Some Liberal Democrats have therefore, like myself, stood for election to the Council of Governors for their local hospital, and been elected (and when you stand you are obliged, incidentally, to identify yourself as a member of your political party if you are a member of one). Others have been appointed as members of the hospital’s Council by the local authority that they sit on as councillors. And so as a result, up and down the country there are now a range of Liberal Democrats sitting on bodies with some responsibility for their local hospitals.
But so far, we don’t quite know who all these people are, and there is no opportunity for them to exchange experiences, good practice and generally support each other. And so to facilitate this, we have set up an email discussion list for Lib Dem governors of NHS Foundation Trusts.
If you are a Lib Dem sitting on such a body, either directly elected by members of the trust, or appointed as a councillor by your council, and would like to be able to exchange ideas with other Liberal Democrats in the same position, please let us know so that we can add you to the list. (In fact even if you would prefer not to go on the email discussion list it would be helpful if you could get in touch so that we can know you exist).
Please send an email with your name, email address and hospital you are a governor of, to (The list is intended specifically for Lib Dems involved in running Foundation Trusts, not for members of local councils’ health overview and scrutiny committees).
Also, if you know any Lib Dems who are in this position, please pass this request on to them. We hope this list could be a useful way to provide mutual assistance and support to other Liberal Democrats, and to spread experience and good practice.
* Jeremy Hargreaves is a Vice Chair of the Federal Policy Committee and a governor of the Whittington Hospital NHS Trust
Posted in Local government, e-campaigning | No Comments »
How Rochdale Labour Party have dumped Gordon Brown
Written by Mark Pack on 22nd September 2008 – 4:10 pmA rather illuminating decision by Rochdale District Labour Party: on their website, they have a sizeable photograph in the middle of their front page.
Is it their leading local member? No.
Is it the Prime Minister? No.
It’s David Miliband, MP for nowhere near Rochdale:
Is Gordon Brown mentioned anywhere on the site? No.
A clue as to who Labour members think is and isn’t popular perhaps?
Posted in Opposition watch, e-campaigning | 5 Comments »
Hashtag taxonomies: the last word in Tweeting?
Written by Helen Duffett on 21st September 2008 – 3:19 pmWait, come back! It’s me, Helen, and I’m not going to blind you with science – just give you a guide to the craze that swept this year’s Liberal Democrat Conference. Or at least among its Twitter users. By the final day of Conference it had gained national media coverage. Because I slipped it into an interview on BBC Radio 5 Live!
It’s pretty simple: Twitter is a micro-blogging service which lets users send each other text-message-length updates. This can be done by sending an SMS to Twitter, or by logging on to www.twitter.com and posting there. Then your friends can follow them on the website, and in some countries (but no longer in the UK) receive a text containing your latest offering.
These short posts are known as ‘tweets’ and the overall effect is like being surrounded by birdsong; various voices calling back and forth. Bursts of communication that let others know, ‘I’m here.’
Read more »
Posted in Conference, e-campaigning | No Comments »
Blogging in adversity
Written by Mark Pack on 20th September 2008 – 3:10 pmHere is the piece I wrote for the Total Politics Guide to Political Blogging about what bloggers should do when bad news about themselves breaks.
When things go wrong or bad news breaks, it can be tempting to hunker down and say nothing. If you’re a blogger, particularly one who allows comments, the idea of having to write something for your blog can be very off-putting. The thought of ignoring the keyboard and just wishing that time would move on more quickly can be very alluring.
But is that the right response? It is a situation on which I have advised various people over the years, and nearly always the best advice is actually, “keep blogging”. That is for a mix of three main reasons: your own blogging credibility, the opportunity to put your case to friendly ears and the need to put the facts on record for future search engine queries.
The clearest illustrations of the issue of blogging credibility and often those where an election result has gone against you or your party. If you do not talk about the bad news at all, your credibility when talking about subsequent good news will be much diminished. Labour minister Tom Harris’ response to the SNP’s victory in the July 2008 Glasgow East by-election is a good example of the art of blogging on regardless. There really was not much good that could be said, so he wrote:
I’m now in a huff. Please respect my raw feelings and post only sensitive, supportive, sympathetic comments. I will get round to approving them at some point, in between avoiding media coverage and ignoring my phone.
As Liberal Democrat MP Lynne Featherstone put it:
It can get difficult – when your party is going through convulsions and you would rather not be accessible or saying anything – you have to be true to the blog. You can’t pick and choose and ignore the embarrassing or the challenging.
By hitting the keyboards and keeping blogging, you can put out your side of the story, making it readily available both to journalists who might want to follow up on the news and also to colleagues and supporters who may be looking for information and reassurance about what had happened. Read more »
Posted in e-campaigning | 2 Comments »
Share and Enjoy: the new buttons appearing at the foot of our stories
Written by Mark Pack on 19th September 2008 – 12:50 pmYou may have noticed a new set of buttons appearing at the foot of stories on Liberal Democrat Voice (thanks Ryan!).
These buttons allow you to share our stories on some of the most popular social bookmarking sites, such as Digg and Del.icio.us. (What is social bookmarking? It’s a way of saving links to stories that you like, but in a way which lets your friends also see what you’ve saved - and in turn you can see what has caught your friends’ fancy. The BBC site has a neat short introduction to the topic.)
In order to bookmark a story on Digg or Del.icio.us you have to have registered first on their site, but there’s no cost as these are all free services. (The party also uses Del.icio.us for our collection of the latest Nick Clegg media coverage.)
There are also buttons to share a story on Facebook, on Twitter or to just email it to a friend.
So if you love or hate a story - please use the buttons to help publicise our stories.
Posted in e-campaigning | 6 Comments »
Hashtags - not just for Twitter!
Written by Alex Foster on 14th September 2008 – 8:28 pmLib Dem Conference:
On Lib Dem Voice: Reportage | LDV Events | Contribute
On the official party website: Conference home | Vote-by-vote coverage
The Tweme site I have been linking to over the last few days to show how hashtags work also has a photo section which works with the photo sharing website www.flickr.com
So, when I uploaded this photo I took of the hardworking Voice team yesterday afternoon, (including volunteer Gavin Whenman, recently co-opted Voicer Helen Duffett, multiple-award winning Alix Mortimer and in the distance suitably aloof commissioning editor Stephen Tall) I tagged it with #LibDem08 and it showed up on the website along with all the exciting Twitters.
So, if you’re using Flickr from conference, please think about tagging your photos similarly and we can all share and share alike.
It would work equally well with del.icio.us as well, but - confession time - that’s a technological hurdle I haven’t quite cleared yet.
You, too, can join the growing team of conference reporters, and take advantage of our internet connection and free coffee. All you have to do in return is write up a fringe event or a debate for this website. And not hog the internet for too long as we only have a limited number of cables. To volunteer, email our conference go-to girl, Alix Mortimer,
Posted in Campaigning, e-campaigning | No Comments »
The unexpurgated blog awards
Written by Alex Foster on 14th September 2008 – 9:24 amLast night, one of the team hurried home from the bar to bring you the exciting news of the winners of the 2008 Blog of the Year Awards, or “BOTYs”
Now, in the cold light of day we can bring you much fuller coverage, with a podcast recording of the entire evening, just as earlier in the year we brought you a recording of the Campaign for Gender Balance Blog Awards.
I hope the ceremony makes sense as an audio recording but if any of the jokes seem obscure, feel free to ask for clarification in the comments.
And if you were there, and taking advantage of the excellent free ALDC/LGA sponsored wine, do please download the file and listen again. Put it on your iPod and listen to it the next time you take a bundle of leaflets out for delivery. I think the speeches were excellent, and well worth listening to sober too.
A word of warning, however - do be careful if you listen to this recording through headphones. I am a far from expert sound-recordist using clearly sub-professional equipment, and I’m not good at levels. Sometimes, the applause is (deservedly) deafeningly loud.
Posted in Best of the blogs, Conference, Podcasts, e-campaigning | 1 Comment »
And the winners are…
Written by The Voice on 14th September 2008 – 1:39 amTonight has been the Liberal Democrat Blog of the Year awards, with the prizes going to:

Best new Liberal Democrat blog: The People’s Republic of Mortimer (Alix Mortimer)

Best use of blogging or social networking by a Liberal Democrat: Baroness Ros Scott’s campaign for party president

The Tim Garden Award (for the best blog by a Liberal Democrat holding public office): Peter Black AM

Best non-Liberal Democrat politics blog (LDV readers poll): Bad Science (Ben Goldacre)

Best posting on a Liberal Democrat blog: My inner disgusted colonel (The People’s Republic of Mortimer: Alix Mortimer).
Highly commended: BNP debate at the Oxford Union: an eyewitness account (Hug a Hoodie: Jonny Wright)

Liberal Democrat Blog of the Year: The People’s Republic of Mortimer (Alix Mortimer)
Fuller coverage to follow, but in the meantime many congratulations to everyone.
Posted in Conference, e-campaigning | 3 Comments »
Don’t bitch about the party’s message - run your own
Written by The Voice on 13th September 2008 – 7:55 amThat’s the intriguing story from the US, where a leading Democrat activist is encouraging people to make up their own message and then run internet ads based on it:
Every day, thousands of times over, we critique campaign messaging, debate the quality of ads, muse about targeting strategies, and suggest new lines of attack. The problem is, as Matt has often pointed out, the only help the Obama campaign wants comes in the form of campaign donations and volunteers to work on field operations. So, no one is really listening to our suggestions. We are not making a difference on messaging.
There isn’t anything wrong with donating to the Obama campaign, or in volunteering to do voter registration, phonebanking, or other forms of field work. Those are important things to do, and there is real pride and dignity to being a political volunteer. The problem is, if you feel like I do, that it just isn’t enough…
Taking the solid advice of Open Left commenter Will, rather than just complaining about this state of affairs, I decided to start running my own ads. Instead of feeling disempowered by narratives I can’t do much to change and messaging that doesn’t speak for me, now I have my own anti-McCain ads. The two ads will appear across the entire state of Pennsylvania, on about three-dozen different Google keyword searches for John McCain and Sarah Palin. It feels really good, too.
Full story, including details of how it is done, at Open Left.
Posted in LDVUSA, e-campaigning | 4 Comments »
Why blogging matters to Lib Dems more than most
Written by Stephen Tall on 4th September 2008 – 7:26 pmThis is the fortnight of lists and awards in the political blogosphere. Not only has Iain Dale produced his annual little list, but the Lib Dem Blog of the Year awards are once again upon us. All of which may seem a little self-indulgent. And it probably is. But there’s a serious point to blogging, and one which is of unique relevance to the Lib Dems.
All the main national newspapers employ commentators who write regularly on politics. But cast your eyes down the lists of columnists in the serious press and you will see something missing: a Liberal Democrat perspective.
Let’s look first at the more reactionary, right-wing press. Perhaps it’s no surprise that the Daily Telegraph should cater to its readership with names such as Simon Heffer, Boris Johnson, Charles Moore, Janet Daley, Matthew d’Ancona, Christopher Booker, and, yes, Iain Dale. There is a token leftie, the eminently sane John Kampfner, but that’s it. The Times, a little less swivel-eyed, has Daniel Finkelstein, Matthew Parris, Michael Portillo and William Rees-Mogg on its books, with David Aaronovitch its token bit of ‘rough’.
Switch to the papers associated with the progressive liberal-left, and it’s the left which is more visible. In the Guardian there are, inter alia, Polly Toynbee, Jackie Ashley, Martin Kettle, Roy Hattersley, Andrew Rawnsley, John O’Farrell and Francis Wheen. Fine writers, many of them; but not definably liberal. Even in the Independent, traditionally most friendly to the Lib Dems and with the highest proportion of Lib Dem voters, both left (Steve Richards, John Rentoul, Yasmin Alibhai-Brown, Johann Hari, Mark Steel) and right (Dominic Lawson, Bruce Anderson) are represented. But no Lib Dem.
There are, of course, commentators of a liberal bent – most notably Simon Jenkins in both The Times and Guardian (though his hatred for the Lib Dems exceeds all reason), Alan Watkins in the Independent, and Samuel Brittan in the Financial Times – but they are the exceptions.
Let me be clear here. I am not looking for, still less expecting, a newspaper to employ a Lib Dem cheerleader, someone who will write only about Lib Dem matters in a way which reflects well on the party. But what I do find bizarre, even slightly shocking, is that there are no political commentators among the quality press (and I’ve not even mentioned the Lib Dem-hating tabloid press) with a sympathy for, and an understanding of, a political party which has for three decades regularly attracted the support of 20-25% of the population. As a result, much of what is written about the Lib Dems betrays a fundamental misunderstanding of what makes us tick.
And this is where blogging comes in. Because though I find myself irritated by the national media’s neglect of liberalism and the party, political commentators are becoming less important factors in making the political weather. News journalists, whether from print or broadcast media, now scan the political blogs regularly to find out what party activists are thinking and saying. And yes, that is in part lazy journalism, sometimes resulting in providing bloggers with a platform much larger than their actual importance merits. But at least the Lib Dems now have such a platform, one which is read and absorbed, and provides a much fuller picture of the ideas, policies and campaigns which motivate Liberal Democrats across the country.
So I make no apology for Lib Dem Voice’s role in championing the best of liberal blogging, whether through lists or awards. We discovered a generation ago that as the newspapers can’t be relied upon to help us put our message across we have to “stick it on a leaflet and put it through a door”. Blogging in a 24×7 media is simply an electronic re-invention of that maxim.
Posted in Op-eds, e-campaigning | 12 Comments »
Sarah Palin: how the McCain campaign blundered on the internet
Written by Mark Pack on 31st August 2008 – 9:20 amIn the aftermath of Sarah Palin’s selection as John McCain’s Vice-President running mate, the coverage I came across was dominated by the possible drawbacks of her selection.
In this coverage the McCain campaign seemed to be failing very badly when it came to framing the discussion around her selection, but I didn’t read too much into it because after all the UK media across the political spectrum is very favourably disposed towards the Obama campaign and nearly everyone I know involved in US politics is on the Democrat side. Perhaps what I was hearing said more about where I get my US political news from than about the reality on the ground in the US?
However, taking a look at what is happening online, it looks like the McCain campaign has made a serious blunder. When there is a big news event, many people go to the internet for more news, and all the more so when the news involves someone or something they had not previously heard about.
And so, unsurprisingly, after the Sarah Palin news was announced, there was a huge surge in search traffic on Google with people looking for information about her. Indeed, the surge was so huge and sudden, Google Trends categorised the search as “volcanic”.
But the McCain campaign has failed to ensure that its version of the Sarah Palin story comes out well in search results. They not only haven’t been taking the opportunity to run good online ads targeted at people searching out information on her (as detailed over on TechPresident), but they haven’t managed to get decent entries into the search results either. Read more »
Posted in LDVUSA, e-campaigning | 9 Comments »

















