Once again it was a pleasure to help at Eastleigh yesterday. After absorbing about a gallon of the Eastleigh downpour last week, my coat was treated to a final drying in the Eastleigh sunshine yesterday.
It was sheer joy to walk into the busy HQ and particularly see all the hard-working youngsters.
The by-election machine is tweaked at each outing, with new little twists. Yesterday, we were actually pre-screened by two young gents before we got to the desk, so that I reported to the desk with labels on me saying “Delivery” and “Driver”.
But it was a particular pleasure to see the newly printed lapel badges (as above) declaring “I like Mike”, which is borrowed from the “I like Ike” campaign slogan for General Dwight D Eisenhower in the USA. That was dreamt up by Pete Peterson in 1951 when he was working at Chicago market research firm, Market Facts.