Eastleigh campaign borrows slogan from Chicago 1951

Ilikecomp
Once again it was a pleasure to help at Eastleigh yesterday. After absorbing about a gallon of the Eastleigh downpour last week, my coat was treated to a final drying in the Eastleigh sunshine yesterday.

It was sheer joy to walk into the busy HQ and particularly see all the hard-working youngsters.

The by-election machine is tweaked at each outing, with new little twists. Yesterday, we were actually pre-screened by two young gents before we got to the desk, so that I reported to the desk with labels on me saying “Delivery” and “Driver”.

But it was a particular pleasure to see the newly printed lapel badges (as above) declaring “I like Mike”, which is borrowed from the “I like Ike” campaign slogan for General Dwight D Eisenhower in the USA. That was dreamt up by Pete Peterson in 1951 when he was working at Chicago market research firm, Market Facts.

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3 Comments

  • I made it down on Saturday. Great buzz and my ‘I like Mike’ badge is on the fridge now.

  • David Ike is standing??

  • Liberal Neil 18th Feb '13 - 4:40pm

    I was there yesterday and popped down again this morning. There’s a great atmosphere at HQ and the team are making sure everyone is used effectively.

    It was also nice to see that we were winning on posters on both the main roads to the HQ :-)

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