Five of the best political adverts: Labour’s Tax Bombshell

This week we’re running a series featuring five of the most effective political adverts. Today the series finishes with the Conservative 1992 classic:

Labour’s margin of victory in 1997 was so great that it would have almost certainly won even if it had run an appalling set of adverts rather than ones of the quality of yesterday’s party political broadcast.

However, Labour’s defeat in the previous 1992 election had a lot to do with the way the Conservatives expertly attacked Labour’s economic policies via advertising, raising fears of a tax bombshell that would hit ordinary people.

As with the Australian Labor Party’s It’s Time, this was not a stand-alone advert but part of a wider communications campaign, highlighting how even the very best of political advertisements only rarely work well in a vacuum. Instead they use the creative power of an advert to tap into wider fears and hopes.

Here’s the advert:

Labour's Tax Bombshell

You can see all the posts in this series on our Political Ads page – and scroll to the bottom of that page for Luis Fishman’s classic. The stretch from 7 seconds in until 22 seconds in is fairly normal. But as for the rest…

Read more by or more about .
This entry was posted in Op-eds.
Bookmark the web address for this page or use the short url http://ldv.org.uk/22298 for Twitter and emails.
Advert

Post a Comment

Lib Dem Voice welcomes comments from everyone but we ask you to be polite, to be on topic and to be who you say you are. You can read our comments policy in full here. Please respect it and all readers of the site.

If you are a member of the party, you can have the Lib Dem Logo appear next to your comments to show this. You must be registered for our forum and can then login on this public site with the same username and password.

Your email is never published. Required fields are marked *

*
*
Please complete the name of this site, Liberal Democrat ...?

Advert



Recent Comments

  • User AvatarChris_sh 20th Dec - 11:38pm
    @Paul Walter Apologies if "political types" offends you, it was intended as a term to include everyone from the PM down to the lowliest door...
  • User AvatarChris_sh 20th Dec - 10:00pm
    @JohnTilley 20th Dec '14 - 3:32am "By 24th June 1944 there were 233,000 casualties and losses in the invasion of Normandy." You are talking about...
  • User AvatarMark S 20th Dec - 9:32pm
    For those against the idea of a Universal Basic Income, I have one question for you. What's your plan to deal with the inevitable automation...
  • User AvatarTony Greaves 20th Dec - 8:06pm
    Parliaments were of rooks. For ever gathering together with their own kind, squawking, bullying other birds, covering the world beneath them with excrement. Tony
  • User AvatarJane Ann Liston 20th Dec - 8:05pm
    One anomaly a basic income for everybody would solve is the fact that while income tax is based on the individual's income, benefits are awarded...
  • User AvatarTony Greaves 20th Dec - 7:59pm
    John Tilley - I think it's about 50-50 (I write "about" without checking the earlier lists in detail - the last list was 3-3). Paul...