Five of the best political adverts: Labour’s Tax Bombshell

This week we’re running a series featuring five of the most effective political adverts. Today the series finishes with the Conservative 1992 classic:

Labour’s margin of victory in 1997 was so great that it would have almost certainly won even if it had run an appalling set of adverts rather than ones of the quality of yesterday’s party political broadcast.

However, Labour’s defeat in the previous 1992 election had a lot to do with the way the Conservatives expertly attacked Labour’s economic policies via advertising, raising fears of a tax bombshell that would hit ordinary people.

As with the Australian Labor Party’s It’s Time, this was not a stand-alone advert but part of a wider communications campaign, highlighting how even the very best of political advertisements only rarely work well in a vacuum. Instead they use the creative power of an advert to tap into wider fears and hopes.

Here’s the advert:

Labour's Tax Bombshell

You can see all the posts in this series on our Political Ads page – and scroll to the bottom of that page for Luis Fishman’s classic. The stretch from 7 seconds in until 22 seconds in is fairly normal. But as for the rest…

Read more by or more about .
This entry was posted in Op-eds.
Advert

Post a Comment

Lib Dem Voice welcomes comments from everyone but we ask you to be polite, to be on topic and to be who you say you are. You can read our comments policy in full here. Please respect it and all readers of the site.

If you are a member of the party, you can have the Lib Dem Logo appear next to your comments to show this. You must be registered for our forum and can then login on this public site with the same username and password.

To have your photo next to your comment please signup your email address with Gravatar.

Your email is never published. Required fields are marked *

*
*
Please complete the name of this site, Liberal Democrat ...?

Advert



Recent Comments

  • User AvatarGlenn 26th Jun - 10:50am
    Mathew I understand what you are saying and agree with some of it. However. I would suggest that the deeper the pull of the EU...
  • User AvatarMichael BG 26th Jun - 10:50am
    It seems very clear that Britain should tell the EU that it is NOT starting the leaving the process. The new Prime Minister and his...
  • User AvatarKevin colwill 26th Jun - 10:43am
    What amazes me is no political party had any plan for life after a leave vote. Not even pro-leave Tories! Was there really no little...
  • User AvatarPhilip Rolle 26th Jun - 10:42am
    Good article. We have to start by getting some of people who feel left behind into the House of Commons. You never know, some of...
  • User AvatarRuth Bright 26th Jun - 10:33am
    This appears to be the 17th "wadda we going to do?" article in a row from a white man. Are there any other views?
  • User AvatarDavid Raw 26th Jun - 10:31am
    We've already got PR in Scotland for non-Westminster elections. Don 't be too surprised if it's a case of, "No thanks, and goodbye England" in...