Five of the best political adverts: Labour’s Tax Bombshell

This week we’re running a series featuring five of the most effective political adverts. Today the series finishes with the Conservative 1992 classic:

Labour’s margin of victory in 1997 was so great that it would have almost certainly won even if it had run an appalling set of adverts rather than ones of the quality of yesterday’s party political broadcast.

However, Labour’s defeat in the previous 1992 election had a lot to do with the way the Conservatives expertly attacked Labour’s economic policies via advertising, raising fears of a tax bombshell that would hit ordinary people.

As with the Australian Labor Party’s It’s Time, this was not a stand-alone advert but part of a wider communications campaign, highlighting how even the very best of political advertisements only rarely work well in a vacuum. Instead they use the creative power of an advert to tap into wider fears and hopes.

Here’s the advert:

Labour's Tax Bombshell

You can see all the posts in this series on our Political Ads page – and scroll to the bottom of that page for Luis Fishman’s classic. The stretch from 7 seconds in until 22 seconds in is fairly normal. But as for the rest…

Read more by or more about .
This entry was posted in Op-eds.
Advert

Post a Comment

Lib Dem Voice welcomes comments from everyone but we ask you to be polite, to be on topic and to be who you say you are. You can read our comments policy in full here. Please respect it and all readers of the site.

If you are a member of the party, you can have the Lib Dem Logo appear next to your comments to show this. You must be registered for our forum and can then login on this public site with the same username and password.

To have your photo next to your comment please signup your email address with Gravatar.

Your email is never published. Required fields are marked *

*
*
Please complete the name of this site, Liberal Democrat ...?

Advert



Recent Comments

  • User AvatarSue Sutherland 30th Sep - 1:36pm
    These are great results. A huge congratulations to our Blackpool candidate for standing and keeping the flag flying. When Labour continues its in fighting these...
  • User AvatarSue Sutherland 30th Sep - 1:21pm
    I think an on-line petition would be great. Perhaps including an option to put your age. It's the best way to get large numbers of...
  • User AvatarNigel Jones 30th Sep - 1:13pm
    Rebecca raises an important cultural-based issue, i.e. that where selective schools exist, parents and others give them their attention to the neglect of the other...
  • User AvatarChris 30th Sep - 1:01pm
    "The RAF should press ahead with airdrops and airlifts to besieged areas; not just as a logistical second-best option for delivering aid, but as a...
  • User AvatarIan Hurdley 30th Sep - 12:37pm
    Paul Emerson Written or unwritten, the constitutional position is clear; Parliament is sovereign, not 'the people', not the party in government, not the Executive, no...
  • User AvatarRichard Underhill 30th Sep - 12:11pm
    See also William Jefferson Clinton's attempts to negotiate with the late President Assad, father of the current President Assad. He reported on an opportunity missed,...