Five of the best political adverts: Labour’s Tax Bombshell

This week we’re running a series featuring five of the most effective political adverts. Today the series finishes with the Conservative 1992 classic:

Labour’s margin of victory in 1997 was so great that it would have almost certainly won even if it had run an appalling set of adverts rather than ones of the quality of yesterday’s party political broadcast.

However, Labour’s defeat in the previous 1992 election had a lot to do with the way the Conservatives expertly attacked Labour’s economic policies via advertising, raising fears of a tax bombshell that would hit ordinary people.

As with the Australian Labor Party’s It’s Time, this was not a stand-alone advert but part of a wider communications campaign, highlighting how even the very best of political advertisements only rarely work well in a vacuum. Instead they use the creative power of an advert to tap into wider fears and hopes.

Here’s the advert:

Labour's Tax Bombshell

You can see all the posts in this series on our Political Ads page – and scroll to the bottom of that page for Luis Fishman’s classic. The stretch from 7 seconds in until 22 seconds in is fairly normal. But as for the rest…

Read more by or more about .
This entry was posted in Op-eds.
Bookmark the web address for this page or use the short url http://ldv.org.uk/22298 for Twitter and emails.

Post a Comment

Lib Dem Voice welcomes comments from everyone but we ask you to be polite, to be on topic and to be who you say you are. You can read our comments policy in full here. Please respect it and all readers of the site.

If you are a member of the party, you can have the Lib Dem Logo appear next to your comments to show this. You must be registered for our forum and can then login on this public site with the same username and password.

Your email is never published. Required fields are marked *

*
*
Please complete the name of this site, Liberal Democrat ...?




Recent Comments

  • User AvatarJohn Roffey 20th Sep - 6:38am
    It may be a bitter pill to swallow for many members of the Party, but a nation needs to be wealthy if it is to...
  • User AvatarManfarang 20th Sep - 3:15am
    The industrial decline of the west of Scotland is the reason for the Glasgow Yes vote. More devolution will only work if the problem of...
  • User AvatarEddie Sammon 20th Sep - 2:59am
    Sorry, I shouldn't make out that the devo on demand policy is going to lead to disaster, I'm sure it would work, I just don't...
  • User Avatarjenny 20th Sep - 1:44am
    "We need to work with our allies to continue to reform the EU, but even more importantly we need to do more to inform the...
  • User AvatarJohnTilley 20th Sep - 1:42am
    David-1 If what has been reported about the age of YES voters is correct, you will not have to wait thirty years. The unravelling of...
  • User AvatarEddie Sammon 20th Sep - 1:28am
    Thanks John. At least with two steering wheels you know where power lies, but with the Lib Dem policy we are going to have secret...