Five of the best political adverts: Labour’s Tax Bombshell

This week we’re running a series featuring five of the most effective political adverts. Today the series finishes with the Conservative 1992 classic:

Labour’s margin of victory in 1997 was so great that it would have almost certainly won even if it had run an appalling set of adverts rather than ones of the quality of yesterday’s party political broadcast.

However, Labour’s defeat in the previous 1992 election had a lot to do with the way the Conservatives expertly attacked Labour’s economic policies via advertising, raising fears of a tax bombshell that would hit ordinary people.

As with the Australian Labor Party’s It’s Time, this was not a stand-alone advert but part of a wider communications campaign, highlighting how even the very best of political advertisements only rarely work well in a vacuum. Instead they use the creative power of an advert to tap into wider fears and hopes.

Here’s the advert:

Labour's Tax Bombshell

You can see all the posts in this series on our Political Ads page – and scroll to the bottom of that page for Luis Fishman’s classic. The stretch from 7 seconds in until 22 seconds in is fairly normal. But as for the rest…

Read more by or more about .
This entry was posted in Op-eds.
Bookmark the web address for this page or use the short url http://ldv.org.uk/22298 for Twitter and emails.
Advert

Post a Comment

Lib Dem Voice welcomes comments from everyone but we ask you to be polite, to be on topic and to be who you say you are. You can read our comments policy in full here. Please respect it and all readers of the site.

If you are a member of the party, you can have the Lib Dem Logo appear next to your comments to show this. You must be registered for our forum and can then login on this public site with the same username and password.

Your email is never published. Required fields are marked *

*
*
Please complete the name of this site, Liberal Democrat ...?

Advert



Recent Comments

  • User AvatarEddie Sammon 30th Aug - 12:49pm
    Tim needs to write an article explaining what he believes in, because it seems to have changed a bit since the leadership election. Does this...
  • User AvatarLes Farris 30th Aug - 12:40pm
    I had the responsibility, in the roles of area agent and later, press & information officer, of organising visits and tours by senior party figures...
  • User Avatartonyhill 30th Aug - 12:38pm
    This discussion doesn't seem to be taking a very nuanced view of the situation. Before it appeared that Corbyn was going to win the party...
  • User AvatarPsi 30th Aug - 12:34pm
    Stuart " the above quote sounds suspiciously like “mansplaining"" I would just refer to my comment on the previous post: "Regardless of the merits of...
  • User AvatarHugh p 30th Aug - 12:33pm
    If one looks at the actual words ascribed in the FT article to the un-named MP, they are words that John Pugh, Mark Williams or...
  • User AvatarPeter Bancroft 30th Aug - 12:21pm
    Good article. If we're going to be really pedantic on language though, we're talking about asylum seekers. People only become refugees once their application has...