Five of the best political adverts: Labour’s Tax Bombshell

This week we’re running a series featuring five of the most effective political adverts. Today the series finishes with the Conservative 1992 classic:

Labour’s margin of victory in 1997 was so great that it would have almost certainly won even if it had run an appalling set of adverts rather than ones of the quality of yesterday’s party political broadcast.

However, Labour’s defeat in the previous 1992 election had a lot to do with the way the Conservatives expertly attacked Labour’s economic policies via advertising, raising fears of a tax bombshell that would hit ordinary people.

As with the Australian Labor Party’s It’s Time, this was not a stand-alone advert but part of a wider communications campaign, highlighting how even the very best of political advertisements only rarely work well in a vacuum. Instead they use the creative power of an advert to tap into wider fears and hopes.

Here’s the advert:

Labour's Tax Bombshell

You can see all the posts in this series on our Political Ads page – and scroll to the bottom of that page for Luis Fishman’s classic. The stretch from 7 seconds in until 22 seconds in is fairly normal. But as for the rest…

Read more by or more about .
This entry was posted in Op-eds.
Bookmark the web address for this page or use the short url http://ldv.org.uk/22298 for Twitter and emails.
Advert

Post a Comment

Lib Dem Voice welcomes comments from everyone but we ask you to be polite, to be on topic and to be who you say you are. You can read our comments policy in full here. Please respect it and all readers of the site.

If you are a member of the party, you can have the Lib Dem Logo appear next to your comments to show this. You must be registered for our forum and can then login on this public site with the same username and password.

Your email is never published. Required fields are marked *

*
*
Please complete the name of this site, Liberal Democrat ...?

Advert



Recent Comments

  • User Avatarmalc 26th Nov - 9:41am
    Paul Walter "they each established a “footprint” in the wider media." In this ladies case it really is a tiny footprint. Not trying to be...
  • User AvatarDavid Evans 26th Nov - 9:35am
    @Paul Barker. Well done for contacting the police. However, based on what they told you (i.e. Reasonable Chastisement), I would suggest that you need to...
  • User AvatarHelen Dudden 26th Nov - 9:32am
    If your Party, or any other Party is managed with transparency, and has a strong leadership that should have been enough. But when you complain,...
  • User AvatarATF 26th Nov - 9:31am
    Agree with Martin Land that this speech should have come earlier and in the UK, but have just read the article and it seems pretty...
  • User AvatarStewart 26th Nov - 9:23am
    Simon Shaw - I see you have joined the ranks of those blithely dismissing Green stewardship of Brighton council. How easy it is to overlook...
  • User AvatarJohn Roffey 26th Nov - 9:23am
    Caron - I don't know if you have seen this video of extracts from an interview with the late Aaron Russo, but with the EU...