Each day this week I’m giving a tip related to computers and campaigning. The exact details of how you follow each tip will vary depending on your own situation, so if you’re not quite sure what to do by all means pop up a question in the comments.
Today’s tip: stop thinking that just sticking a web address on a leaflet is a good way to promote the local Liberal Democratwebsite.
Yup, you read that right. Certainly, leafleting can be a crucial tool for generating more traffic to Liberal Democrat websites. But simply sticking a web address somewhere in the masthead is an extremely poor way of going about it. My post from February explains why – and what you should do instead.
This is the last in the series of tech tips, but you can catch up on them all via this page. Got any other suggestions? Share them in the comments below.
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We quite like to add “For more information, please visit” at the end of articles (or equivalent), where we’ve got quite a short story on a leaflet and we have more detail that we’d like interested people to read. We quite like to direct people to specific issue websites, petition sites or campaign blogs, etc.
We also use websites with our monthly residents’ email updates – the emails then become a bit like a news digest, directing people to more detail on one of our local/national sites.