Getting ready for May: seven steps to building up your website traffic

Building up traffic to a local party or councillor website is much like building up a delivery network: it brings big benefits, but it’s not the sort of thing you can do overnight. They are both best achieved by making slow and steady progress over a period of time.

Steadily work your way down the list over the next couple of months and by the time this May’s election campaigns proper kick off you should really notice the difference.

Make sure the site is listed: there are numerous websites and blog directories, but generally only two really matter for political sites: DMOZ (http://www.dmoz.org/add.html) and Wikio (http://www.wikio.com/addblog – despite the address, this is not just for blogs). In addition, if it is a blog, then also go for Liberal Democrat Blogs (http://www.libdemblogs.co.uk/add/).

Make sure your site is linked to: the more links a site has, the better it does in search results. It is therefore worth ensuring that all the Liberal Democrat sites in your area and region link to each other. The party’s federal website, www.libdems.org.uk, also links to each local party site (one per local party) along with an MP and Parliamentary candidate sites. If any are missing or wrong, drop a line to website AT libdems.org.uk with details.

Some local council sites will also be happy to add links to any local councillor sites in their area, though different councils have different policies on linking to “political” sites.

Regularly add content: regularly updated sites are read more heavily that those left untouched for long periods, partly because people get in the habit of coming back to look for new stories. A good initial target is adding two stories each week: one about a local issue and one about a national issue that is also of local interest (e.g. the economy). For the latter, the regular Campaigner email from ALDC and the Lib Dem Daily from the Liberal Democrat press team are good, convenient sources.

To be added to the Lib Dem Daily, visit http://www.libdems.org.uk/huddle.aspx.

A clock faceSchedule your posts: usually stories that appear during normal working hours, Monday-Friday, will do better than stories which appear at other times (unless there is a particular deadline or piece of breaking news where you want to get in first on the story).

Therefore, if you are tapping at the keyboard at other times, it is best to schedule the post to appear during peak hours. Most websites (including the Prater Raines and MyCouncillor sites) let you set a story to automatically appear at a particular time in the future.

Promote the site via Facebook: stories can be automatically imported in to a person’s Facebook profile, or to a Facebook page, using Facebook’s notes feature. This requires the website to have an RSS/news feed of latest stories. Nearly all sites have these, including the MyCouncillor and Prater Raines ones. (Rather than using the built-in Facebook import feature, you may well find RSSGraffiti works better.)

Mention the site in emails and leaflets: don’t just give the web address, also give people a reason to go to the site, e.g. “For more information on this story, see…”. Simply sticking a web address on a website rarely works – you need to be a bit cleverer than that. If you have a particularly interesting new story, you could also text people to promote it.

And finally: keep an eye on the statistics for your website, particularly to see which stories are most popular and which links people follow to come to the site. That will give you an idea of what sort of content to add in future, and also where your stories are being talked about online – which in turn can give ideas for where you should keep an eye on or post up comments. Most sites will come with a statistics package, or you can add the Google Analytics service. It’s free and requires only a fairly low level of technical skill to add.

Read more by or more about .
This entry was posted in Online politics.
Bookmark the web address for this page or use the short url http://ldv.org.uk/22471 for Twitter and emails.
Advert

One Comment

Post a Comment

Lib Dem Voice welcomes comments from everyone but we ask you to be polite, to be on topic and to be who you say you are. You can read our comments policy in full here. Please respect it and all readers of the site.

If you are a member of the party, you can have the Lib Dem Logo appear next to your comments to show this. You must be registered for our forum and can then login on this public site with the same username and password.

Your email is never published. Required fields are marked *

*
*
Please complete the name of this site, Liberal Democrat ...?

Advert



Recent Comments

  • User AvatarToby Fenwick 23rd Dec - 1:11am
    Hireton: I don't get your riff on the NHS. Not only is the English NHS not being privatised (whatever that means - the NHS has...
  • User AvatarMalcolm Todd 23rd Dec - 12:45am
    Stephen W I think you are confusing promises with predictions -- understandable, since both are usually expressed with the same tense. But the difference can...
  • User AvatarRichard Dean 23rd Dec - 12:28am
    Tim Hill, I'm glad you agree with my comment. The pictures could have come from a bygone age. Well pre-suffragette. It's almost Whitechapel (the series)....
  • User AvatarLittle Jackie Paper 23rd Dec - 12:14am
    Hugh - As you say, given the present fee arrangements an extended course is pretty unattractive now (even with a paid year), that applies across...
  • User Avatarmalc 22nd Dec - 11:57pm
    Tim Hill Your on! I think it's one of the hardest seats to call, but I fancy the Tories to take it. The RSPCA is...
  • User AvatarShaun Whitfield 22nd Dec - 11:55pm
    Nothing 'normal' about Sutton's schools - it appears to retain a selective grammar school system.
Wed 31st Dec 2014
Sat 3rd Jan 2015
Wed 14th Jan 2015
Thu 15th Jan 2015
Fri 16th Jan 2015