How leaflets used to look: a Tory attack on Labour’s economic policies, 1931

Today’s leaflet in my series on old election leaflets is a centrally produced Conservative Party leaflet from October 1931. Ramsay MacDonald had led a Labour administration under August 1931 when it split over a Budget and economic crisis. MacDonald earned his place in Labour’s hall of infamy by then forming a National Government with Conservatives and Liberals. Only two Labour colleagues joined MacDonald in this government, so the attacks in this leaflet on “Arthur Henderson and other Socialist ex-Ministers” are, nominally at least, directed at Labour rather than MacDonald and co. in the coalition.

Swap references such as the Empire Marketing Board for current ones and the basic arguments being made in the leaflet are remarkably similar to contemporary politics:

For some other historical comparisons between election campaigns then and now see my article Continuity and change in election campaigns: the 1910 and 2010 election campaigns.

* Mark Pack has written 101 Ways To Win An Election and produces a monthly newsletter about the Liberal Democrats.

Read more by or more about , , , or .
This entry was posted in Op-eds.
Advert

6 Comments

  • You could write a near-identical leaflet attacking Labour over the economy today.

  • This did a smile to my face; nothing changes.

  • LondonLiberal 4th Jul '12 - 4:10pm

    same s**t, different day…

  • Old Codger Chris 7th Jul '12 - 5:12pm

    @Simon Banks
    Sorry to be picky but most Liberal MPs initially supported the National Government and benefitted from an electoral pact, although many later moved into opposition leaving behind the so-called National Liberals aka Tories. Quite right to say that the effect was much more devastating for Liberals than for Labour.

Post a Comment

Lib Dem Voice welcomes comments from everyone but we ask you to be polite, to be on topic and to be who you say you are. You can read our comments policy in full here. Please respect it and all readers of the site.

If you are a member of the party, you can have the Lib Dem Logo appear next to your comments to show this. You must be registered for our forum and can then login on this public site with the same username and password.

To have your photo next to your comment please signup your email address with Gravatar.

Your email is never published. Required fields are marked *

*
*
Please complete the name of this site, Liberal Democrat ...?

Advert



Recent Comments

  • User Avatarmalc 1st May - 6:52pm
    I'm not sure there is any evidence that the "progressive centre left voters" are turning to the Lib Dems. In Scotland and Wales the evidence...
  • User AvatarEddie Sammon 1st May - 6:31pm
    Accusing small businesses of having "poujadist" leanings is ridiculous. Small businesses have anti-high regulation and anti high tax leanings, but it is nothing to do...
  • User AvatarTim13 1st May - 6:19pm
    Jim It is, of course, very dangerous to generalise and stereotype, but small business over the years has quite a reputation for poujadiste-style right wing...
  • User AvatarCaracatus 1st May - 5:52pm
    How we longed for Nick Clegg to try and secure party advantage. I can't help but think he wrote this article himself as it is...
  • User AvatarSimon Banks 1st May - 5:19pm
    Carl: proportional representation does not inevitably lead to grand coalitions. Look at most of Europe, including Germany. It is true that grand coalitions over a...
  • User AvatarGlenn 1st May - 4:55pm
    Lorenzo, Absolutely right. I should have been more specific.