How leaflets used to look: a Tory attack on Labour’s economic policies, 1931

Today’s leaflet in my series on old election leaflets is a centrally produced Conservative Party leaflet from October 1931. Ramsay MacDonald had led a Labour administration under August 1931 when it split over a Budget and economic crisis. MacDonald earned his place in Labour’s hall of infamy by then forming a National Government with Conservatives and Liberals. Only two Labour colleagues joined MacDonald in this government, so the attacks in this leaflet on “Arthur Henderson and other Socialist ex-Ministers” are, nominally at least, directed at Labour rather than MacDonald and co. in the coalition.

Swap references such as the Empire Marketing Board for current ones and the basic arguments being made in the leaflet are remarkably similar to contemporary politics:

For some other historical comparisons between election campaigns then and now see my article Continuity and change in election campaigns: the 1910 and 2010 election campaigns.

* Mark Pack has written 101 Ways To Win An Election and produces a monthly newsletter about the Liberal Democrats.

Read more by or more about , , , or .
This entry was posted in Op-eds.
Bookmark the web address for this page or use the short url http://ldv.org.uk/29118 for Twitter and emails.
Advert

6 Comments

  • You could write a near-identical leaflet attacking Labour over the economy today.

  • This did a smile to my face; nothing changes.

  • LondonLiberal 4th Jul '12 - 4:10pm

    same s**t, different day…

  • Old Codger Chris 7th Jul '12 - 5:12pm

    @Simon Banks
    Sorry to be picky but most Liberal MPs initially supported the National Government and benefitted from an electoral pact, although many later moved into opposition leaving behind the so-called National Liberals aka Tories. Quite right to say that the effect was much more devastating for Liberals than for Labour.

Post a Comment

Lib Dem Voice welcomes comments from everyone but we ask you to be polite, to be on topic and to be who you say you are. You can read our comments policy in full here. Please respect it and all readers of the site.

If you are a member of the party, you can have the Lib Dem Logo appear next to your comments to show this. You must be registered for our forum and can then login on this public site with the same username and password.

Your email is never published. Required fields are marked *

*
*
Please complete the name of this site, Liberal Democrat ...?

Advert



Recent Comments

  • User AvatarPeter Chegwyn 25th Nov - 1:09am
    Agree with theakes and Paul in Wokingham. Now the Dear Leader has resurfaced after disappearing for four days after Rochester (just as he did for...
  • User AvatarPaul In Wokingham 24th Nov - 11:31pm
    @Theakes - today's Ashcroft poll is consistent with similar dire polls over a long period. The party is not prepared to listen. It prefers its...
  • User AvatarMatthew Huntbach 24th Nov - 10:51pm
    Stevan Rose But I would never have bothered to post at all had it not been for a small group ganging up and accusing those...
  • User AvatarJimble 24th Nov - 9:59pm
    Rennard's Rochester Verdict. Wonder what Clegg thinks? http://t.co/JjI7tJXBJd
  • User AvatarBolano 24th Nov - 9:40pm
    @John Roffey I increasingly find myself coming to the conclusion that NC is just, simply misunderstood: that he is a bureaucrat who has somehow deceived...
  • User Avatarnvelope2003 24th Nov - 9:00pm
    Sally: Yes of course you are absolutely right and I detest all that sort of thing but I do not think any Government anywhere in...