How leaflets used to look: Clapham 1955

Continuing my occasional series on how election leaflets used to look, this one is a Labour freepost election address from the 1955 general election in Clapham constituency.

The front of the leaflet is a design unlikely to be used today:

Labour election leaflet, Clapham, 1955 (front)

Dated too is the right-hand side of the inside, with its appeal from the candidate’s wife to female voters – a common tactic at the time. Despite the old-fashioned typography, the layout is clear and easy to read thanks to the good use of white space and strong headings – a lesson that many modern literature writers forget. Note also the talk of having helped 3,000 people as an MP over the previous five years – a fraction of what many MPs now do.

Labour election leaflet, Clapham, 1955 (inside)

The back of the leaflet contains a reminder of the task that used to take up large amounts of time for political helpers – handwriting the name and address on election freepost leaflets.

Labour election leaflet, Clapham, 1955 (back)

Read more by or more about , or .
This entry was posted in Op-eds.
Advert

One Comment

  • Matthew Harris 16th Mar '11 - 3:30pm

    And Mr Gibson held the seat in 1955, only to lose it in 1959, beaten by a Tory whose name rings no bells for me, who was in turn beaten in 64 by a Labour candidate of whom I had never heard. Just goes to show how historically anonymous many MPs are. I wonder what Mr Gibson did during World War One? His CV on the leaflet makes no mention of those years, making me wonder if he might not have been a conscientious objector? Who knows.

Post a Comment

Lib Dem Voice welcomes comments from everyone but we ask you to be polite, to be on topic and to be who you say you are. You can read our comments policy in full here. Please respect it and all readers of the site.

If you are a member of the party, you can have the Lib Dem Logo appear next to your comments to show this. You must be registered for our forum and can then login on this public site with the same username and password.

To have your photo next to your comment please signup your email address with Gravatar.

Your email is never published. Required fields are marked *

*
*
Please complete the name of this site, Liberal Democrat ...?

Most Read

Advert



Recent Comments

  • User AvatarMichael BG 19th Jan - 6:49pm
    @ matt Liberals do believe in freedom of choice and that all adults should be able to vote on who represents them (not voting for...
  • User AvatarDuncan Brack 19th Jan - 6:42pm
    It's perhaps worth pointing out that the next conference will be having a debate on nuclear weapons because autumn conference in 2015 instructed the FPC...
  • User AvatarGeoff Crocker 19th Jan - 6:25pm
    It matters because the pure model of representative democracy would have produced one result, whereas the democratic decision to invoke another model of democracy in...
  • User Avatarmatt 19th Jan - 6:21pm
    @ David Allen “you ludicrously describe as “overwhelming” support for May’s strategy. That’s Brexiteering of course, the brave new post-truth politics” If you look at...
  • User AvatarLorenzo Cherin 19th Jan - 6:10pm
    It is very good to be able to strongly agree with Lord Greaves for a change ! That is if he seems to be suggesting...
  • User AvatarDavid Becket 19th Jan - 5:50pm
    No Tim Hill, not last year, as Tony Greaves has indicated, 35 years ago. I hope there enough thinking like Tony on the FPC to...