All Liberal Democrat campaigners will agree that there’s no worse feeling at the end of a hard-fought election campaign than losing by a handful of votes.
In the 2010 General Election, we were less than 1000 votes away from winning in 10 constituencies. Analysing these results, it was clear that our campaign technology had fallen behind the other two main parties. Tasks that our opponents took for granted, such as linking a campaign system directly to a website, or organising a nationwide volunteer phone bank, were beyond our capabilities.
Connect is the cutting edge in campaign technology that will put us back at the head of the game. It will enable us to target our messages more effectively than ever before, store more data and integrate better with online tools. It has been battle-tested in real elections in several countries across the world and in the United States, with 80,000 logins in one day alone during Barack Obama’s 2008 campaign.
Lib Dem campaigners have been able to see for themselves just how powerful and easy to use Connect is in demonstrations online and at our conferences. Local party officers have received a registration pack with more details of the system’s secure access and value for money.
Connect is priced per constituency, and how much a local party pays will depend on their income. Wealthier local parties can help out the smallest ones to make sure all our campaigners have the tools they need to win.
- Local parties with an income under £25,000 pay £25 per month
- Local parties with an income over £25,000 in each of the last three years pay £40 per month
- The 100 smallest local parties will have access to a special development fund with a discount of up to 50% (contact [email protected] for more information)
This monthly cost will give seats access for as many local users as they need, account set-up, electoral register and updates, migration of your existing data and access to all the training. We’re able to keep the costs at this level thanks to the support of the regional, state and federal parties who are covering around half the cost of the system. Switching to the new software is a great opportunity to fundraise – there is a “Connect Club” for donors who contribute the full cost of a seat’s access.
Tim Farron’s team in Cumbria is one of many seats across the country that has already signed up to Connect. All local parties that return their registration forms by 31st December will get a free 3 month trial of the new software and a price freeze until the next General Election.
Make sure your local party doesn’t get left behind – return your registration forms today and join the campaign revolution!
Jake Holland is the Liberal Democrats’ Head of Campaign Development.