Figures released by the Electoral Commission this week reveal that while the Conservative Party outspent all the other parties put together in General Election 2010, it was the Liberal Democrats who got the best value for money.
The Liberal Democrats spent 70p for each vote gained; the Labour Party, 93p and the Conservatives, £1.54.
From the Independent:
The biggest change from the previous election was the dramatic depletion of the Labour campaign’s war chest. It spent just over £8m on the three month campaign, less than half the £16.7m spent by the Tories. The figure for the Liberal Democrats was £4.8m, the most they have ever spent.
The Conservatives were so rich that one day they spent £5,532 projecting a picture of David Cameron onto London’s Battersea Power Station.
They also invested thousands of pounds in ideas that were dropped before the public had even heard about them. M&S Saatchi billed them £3,466 for a poster to warn the public about the pitfalls of a hung Parliament.
A large chunk of the Liberal Democrats’ expenditure (£253,000) went on private flights for Nick Clegg, Vince Cable and other senior party members while it cost £10,000 to maintain Nick Clegg’s website.
You can read the full report in the Independent, here.
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