Over on his work blog, Lib Dem Voice’s Mark Pack has been looking at the manifesto mailing for the London Mayor elections:
For all the value of the detail of the booklet, the reality is that most voters only glance briefly through such a publication. The initial, quick impression each candidate gives matters far more than the detail of what they say in third paragraph, fourth sentence. Those sentences only make it into wider prominence if an embarrassing typo makes them into diary column fodder or if policy naivety means a small detail can be turned into a tabloid front page shock story.
So what quick impressions do the candidates leave?
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