I’ve long suspected that the Voice’s Mark Pack doesn’t need to sleep and his clear thinking after a long electoral night kind of backs up my theory. As my neural pathways crumble from lack of sleep, he has already put together five lessons we should learn from both Obama’s win and Romney’s loss.
He talks about the important of the non white male vote. While Romney might have done well amongst white men, he lost many other important groups of voters, including women, who make up the majority.
Mark also made a good point about the many emails which came out of the Obama campaign asking us to do stuff rather than read stuff. This is something they’ve continued from 2008 when they allocated people calls and sent out an email saying, basically, that if you didn’t do them and Obama lost, it would be your fault. It was a bit like the letter Chris Rennard used to write and leave for people who wanted to sit down on polling day at a by-election. You know, the one where he talks about losing Richmond by a few hundred votes and how bad would we feel if it happened again. It was supposed to make push through the pain and it usually worked, even if muttered a few epithets about him under your breath.
I cannot vote in US elections. I cannot donate to US campaigns. Yet Mr Obama kept on wanting me to do things. Phone, donate, visit, donate, tweet, donate, Facebook, donate. And donate. He almost never told me about what he believes; he repeatedly asked me to do things.
Compare that to the sorts of emails UK political parties predominantly send out. They tell you about how wonderful they, their leaders and their policies are. Or, for a more lively message how awful the other parties, their leaders and their policies are.
When Tim Farron and Paddy Ashdown get wind of this, there will be no stopping them. We’ll be getting emails telling us to knock on 300 doors before lunch.
You can read the whole piece here.
* Caron Lindsay is Co-Editor of Liberal Democrat Voice and blogs at Caron's Musings