Clifford Singer of MyDavidCameron, the site which lets you produce spoofs of the Conservative billboard posters such as mine, has written an excellent piece about the lessons he draws from the site’s success.
His points about humour, the role of Twitter but the much greater importance of the concept, the ups and downs of letting people create their own content and why being jolly worthy isn’t enough are all very well made. They are also widely applicable to other internet campaigning. So go and read his post.
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As well as the five lessons post, the “where the first 250k visitors came from” is pretty interesting/useful too. My david cameron have said they wont be satirising the next tory poster, knowing its had its day. Still, this hasnt the tories from making their own p-poor fake poster sites. What will be next? The posters have already been turned into a 3d game (http://www.politicalgaming.com) and other copy sites are springing up.