Tag Archives: campaigning

An election or not?

Right now it feels a little like an electoral phoney war. Rumours of a possible snap general election prompted the party, rightly, to do urgent selections of prospective parliamentary candidates over the summer. Will the election happen? Could a possible false alarm be helpful?

One answer is to wait and see: a general election in October would point to a different strategy from one early in 2017, and we don’t have resources to invest a lot in an election that doesn’t happen.

But the appointment of a slate of Prospective Parliamentary Candidates (PPCs) and putting things in place for an election campaign is an opportunity to put forward strong party values and to engage with people who have joined recently in shock at the referendum result. If we get it right, what we do now helps to shape the national debate and strengthens our hand for whatever elections are on the horizon. Internally, this is also a chance to run meetings where PPCs (and others) speak, helping draw people together in a way that is more positive than just lamenting the referendum result.

Posted in News | Also tagged and | 22 Comments

Make calls and make a difference

ALDC Phonebank
I am a brand new member to the Liberal Democrats, having joined after the disappointing Referendum result in June.

I was definitely impassioned by the Referendum result and wanted to get involved with the party right away.  I thought the ALDC by-election phone bank seemed a good place to start.

Using the phone bank is really easy. It takes ten minutes of training to get started. If you’ve used a phone and a computer before, you’ll be an expert in no time.

Making the phone calls is a really positive experience. We ring around wards throughout the UK and gauge support in that area for the Lib Dems in upcoming council by-elections.
 

Posted in Op-eds | Also tagged , and | 2 Comments

Moving forwards as positive campaigners

If I took one thing away from the referendum campaign, it would be that voters and activists are being ever-more turned off from politics (high turnout notwithstanding).

People on the streets were reacting against the fearmongering, the negativity and the ad hominem attacks employed by many parties in the last few weeks and months.

Back in 2015, we learned that campaigns based on adding ‘brains’ or ‘hearts’ to other parties’ manifestos just don’t work.
My view?

We as Liberal Democrats need to energise ourselves and our communities with a positive, optimistic and internationalist message. And we need to be doing it from today, as many of us are already.

Posted in Op-eds | Also tagged | 19 Comments

Reinvigorating Liberal Democrat campaigns

Despite a slight kick-start in the most recent elections we are still a long way off form truly having a #libdemfightback. If that is something we really want to do then we must start taking a real look at campaign strategy and the way we are fighting these elections.

For years now the Liberal Democrats have been running a campaign that, whilst it does reach certain people, it is not working as well it perhaps could be. Targeting strong seats is very sensible and admirable but if feel we are potentially missing out on capturing other constituencies.

Having lived in several London boroughs it is a shame I have not been visited by any of the local Liberal Democrats standing for Parliament or  local council. I believe our lack of presence may mean we aren’t reaching potential voters.

#LibDemFightBack must be more than just an ideology or a slogan. Targeting key seats is of course a great idea, but I think we can’t underestimate how much we can make an impact in other areas. I know we will not get immediate results and other parties are also on the streets as well. It will of course take more than flyers and canvassing and I think if we can have a strong and captivating message we can potentially meet and sway new voters and even new members. I am not entirely sure what the answer is but I think we must attempt to re-evaluate our approach and try new things out. Whether it is as simple as canvassing in areas we are weak or organising events, publicity stunts, getting digital or just re-thinking our messaging. Whatever form that may take I think we must continue to keep our message alive and positive in any new ways we can and try and get both members and non-members really passionate about the party and our policies.

Posted in News | Also tagged | 7 Comments

John Pugh MP writes…Two lessons from Thursday

Southport councillors 2016In Southport last Thursday we did something no party has ever done before in Southport’s history- won all the council seats by healthy margins. Not everyone knows where Southport is but its on the northern tip of the Merseyside region on the Lancashire coast. On Thursday I was puzzled when contacted by the press department expressing worry about the defection of one of my councillors. It turned out it was a bloke in Stockport who had defected. Easy mistake to make if you are from London.

Southport is part of Sefton MBC which has big wards averaging 12,000. During the Coalition most of Merseyside fell like dominoes to Labour including the Sefton seats outside Southport leaving us (Southport) an isolated fortress. This year it was different with Richard Kemp and Kris Brown spearheading a heroic revival in Liverpool and gains made in Knowsley. The only sadness was that in some other areas of Merseyside where we had taken successive kickings in previous years the will to win and the belief that we could was not there. Hopefully that won’t be the case in 2018 or in the counties in 2017.

Conclusion number one therefore is that the atmosphere is changing but more self-belief is needed.

Posted in Op-eds | Also tagged and | 15 Comments

It’s our legacy – let’s proclaim it

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We must not let the Tories define our legacy, as they did for Labour when that government fell. We were a force for good in the Coalition government, ensuring fairer and better policies for all. But we are not being given the credit for it by the public. Our standing in the polls is still less than 10%, and in Oldham West we didn’t save our deposit. Despite the valiant efforts of Tim and his team, eight months after the General Election we are not getting heard. Political discussion and comment in the media mostly ignores us. What to do?

Let’s look at how we got to this position. ‘There is a tide in the affairs of men…’ and so there is. We swept into Coalition as a tide of discontent, and alarm at the economic situation swept Labour away. Action followed by reaction is the general rule of political history. Last year we were left like so much flotsam and jetsam on the beach.

Posted in Op-eds | 58 Comments

Tweets from the campaign trail: Snow edition

All over the country, Liberal Democrats have been campaigning today, some of them in the snow. Here are some of the icy tweets. Thankfully, the reception on the doorsteps was much warmer.

Posted in Online politics | Also tagged , , and | Leave a comment
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Recent Comments

  • User AvatarMatthew Huntbach 9th Dec - 11:32am
    Fiona On the subject of council houses, I think that in grand terms, selling off some of them was a good thing. It wasn’t just...
  • User AvatarHuw Dawson 9th Dec - 11:18am
    TL;DR, we don't have much of a chance in Walton unless Labour actually does collapse. But if they do, we're definitely posed to take advantage!...
  • User AvatarHuw Dawson 9th Dec - 11:14am
    @expats Yup, the vote in Walton was very low at the GE. The Liverpool Lib Dems concentrated on holding Richard Kemps's council seat in Church....
  • User AvatarCassieB 9th Dec - 11:00am
    expats: it's all about perception. As is much of life. Had our vote fallen, it would have been used as ammunition against us. It's also...
  • User AvatarDavid Raw 9th Dec - 10:57am
    I'm sure this article is well intentioned, but I'm afraid the author is correct in implying it's a vote loser. The public and employers are...
  • User AvatarCassieB 9th Dec - 10:47am
    Peter>Lib Dems seem surprisingly happy to use an unrepresentative House of Commons and an unelected House of Lords What exactly do you suggest we use...