Tag Archives: emails

Rebecca Tidy

Opinion: Are Nick Clegg’s emails to members too little, too late?

By Rebecca Tidy | Tue 20th November 2012 - 2:26 pm

Nick Clegg has started sending weekly emails to my inbox.  As I research political communication, I was interested to see that Clegg and his team had taken a new approach to the mass membership email.

I recently carried out a large survey of Liberal Democrat members. Oddly, a large proportion of respondents commented that they weren’t too keen on the emails from Party HQ.  I was initially puzzled as much of the research in this area suggests that emails are an effective way of building up a relationship, and encouraging activists to do more.  The common view suggested that they were

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Recent Comments

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    Actually, Peter, you might have a point there. I'll bear that in mind in future.
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