Tag Archives: emails

Opinion: Are Nick Clegg’s emails to members too little, too late?

Nick Clegg has started sending weekly emails to my inbox.  As I research political communication, I was interested to see that Clegg and his team had taken a new approach to the mass membership email.

I recently carried out a large survey of Liberal Democrat members. Oddly, a large proportion of respondents commented that they weren’t too keen on the emails from Party HQ.  I was initially puzzled as much of the research in this area suggests that emails are an effective way of building up a relationship, and encouraging activists to do more.  The common view suggested that they were

Posted in Op-eds | Also tagged and | 27 Comments
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Recent Comments

  • User AvatarPaul Walter 4th May - 7:44pm
    I agree with Paul Holmes wholeheartedly. ALDC advice is to start knocking up at 9.30am. Remember that every person you find at home in the...
  • User AvatarKaterina Porter 4th May - 6:45pm
    Is not being signed up to the European Convention of Human Rights a requirement for being a member of the Council of Europe, in which...
  • User AvatarSILVIO 4th May - 6:44pm
    Awful.
  • User AvatarSILVIO 4th May - 6:40pm
    Awful.
  • User Avatarbob sayer 4th May - 6:40pm
    Yes. well done and keep going right to the end of the day...you are the flag bearers not just for now but the future
  • User AvatarJayne Mansfield 4th May - 6:08pm
    @ Peter Watson, Thank you for the link. It seems that the Royal College of Nursing (RCN), has been pressing for nursing courses to be...