Tag Archives: emails

Opinion: Are Nick Clegg’s emails to members too little, too late?

Nick Clegg has started sending weekly emails to my inbox.  As I research political communication, I was interested to see that Clegg and his team had taken a new approach to the mass membership email.

I recently carried out a large survey of Liberal Democrat members. Oddly, a large proportion of respondents commented that they weren’t too keen on the emails from Party HQ.  I was initially puzzled as much of the research in this area suggests that emails are an effective way of building up a relationship, and encouraging activists to do more.  The common view suggested that they were

Posted in Op-eds | Also tagged and | 27 Comments
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Recent Comments

  • User AvatarKatharine Pindar 31st Mar - 1:17am
    There is a lot of nostalgia here, and nit-picking, not to my mind constructive. I was a member of the Liberal Party long before the...
  • User AvatarMark Goodrich 31st Mar - 12:39am
    The "great" part of the title is more accurate that the "repeal" part given that it is enacting EU law into English law. It seems...
  • User AvatarJayne Mansfield 31st Mar - 12:08am
    @ matt, I apologise for the delay in responding, I have been searching for the discussion page. I just wanted to say well done. You...
  • User AvatarLorenzo Cherin 30th Mar - 11:46pm
    Caron, in the article , good comments , Sarah Olney in the Commons , excellent mp, Labour in general , useless non opposition, Tory government...
  • User AvatarLorenzo Cherin 30th Mar - 11:35pm
    Bill Good response , keep saying it even if do not fully agree , we need to hear more than I love EU ! David...
  • User AvatarJayne Mansfield 30th Mar - 11:32pm
    @ Fiona, Young people do not need to get their advice on drug taking from drug dealers. They can access information from multiple sources. The...