Tag Archives: emails

Opinion: Are Nick Clegg’s emails to members too little, too late?

Nick Clegg has started sending weekly emails to my inbox.  As I research political communication, I was interested to see that Clegg and his team had taken a new approach to the mass membership email.

I recently carried out a large survey of Liberal Democrat members. Oddly, a large proportion of respondents commented that they weren’t too keen on the emails from Party HQ.  I was initially puzzled as much of the research in this area suggests that emails are an effective way of building up a relationship, and encouraging activists to do more.  The common view suggested that they were

Posted in Op-eds | Also tagged and | 27 Comments
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    Well, David, before you exult at the inconsistency, Daniel didn't actually say LIBERAL DEMOCRAT candidates are motivated to stand by these things. In any case,...
  • User AvatarRichard Underhill 4th Sep - 9:28pm
    Caron Lindsay 4th Sep '15 - 9:04pm Please support the Liberal Democrats.
  • User AvatarRichard Underhill 4th Sep - 9:24pm
    George Kendall 4th Sep '15 - 7:24pm i am not suggesting that Tim Farron should do this, but when it became known that Paddy Ashdown...
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    I had the pleasure of briefly visiting some of the Borders Railway sites this time last year, as they were starting to lay the track....
  • User AvatarRoland 4th Sep - 9:06pm
    @Phyllis - "Their land is gone. It cannot be reclaimed. If it could, it would have been." I didn't know that global warming had caused...
  • User AvatarCaron Lindsay 4th Sep - 9:04pm
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