Tag Archives: emails

Opinion: Are Nick Clegg’s emails to members too little, too late?

Nick Clegg has started sending weekly emails to my inbox.  As I research political communication, I was interested to see that Clegg and his team had taken a new approach to the mass membership email.

I recently carried out a large survey of Liberal Democrat members. Oddly, a large proportion of respondents commented that they weren’t too keen on the emails from Party HQ.  I was initially puzzled as much of the research in this area suggests that emails are an effective way of building up a relationship, and encouraging activists to do more.  The common view suggested that they were

Posted in Op-eds | Also tagged and | 27 Comments
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Recent Comments

  • User AvatarAlex Sabine 26th Jan - 5:20am
    Eds: Please feel free to remove the comment of mine directly above that has all the unintended bold type! Resubmitting it here. @ Tsar Nicholas...
  • User AvatarAlex Sabine 26th Jan - 5:15am
    Woah, sorry, obviously I didn't close the bold type there! That's where an edit tool would come in handy ;-)
  • User AvatarAlex Sabine 26th Jan - 5:12am
    @ Tsar Nicholas "This illustrates the confusion of the Orange Bookers more than anything else. Greece did not need the bailouts to continue its current...
  • User AvatarColin 26th Jan - 3:16am
    I've enjoyed much the discussion about the "moral hazard" about this election result in Greece, and how it is bad to reward 'profligacy'. Obviously such...
  • User AvatarAlex Sabine 26th Jan - 2:51am
    Paul in Wokingham: "Meanwhile Greece must surely be ground zero for cognitive dissonance today as the voters have returned a government committed to reconciling the...
  • User AvatarAndrew Suffield 26th Jan - 1:53am
    Before we get bogged down in debating whether or not this proposal is an illberal monstrosity, please keep in mind that this is procedural abuse....