Tag Archives: emails

Opinion: Are Nick Clegg’s emails to members too little, too late?

Nick Clegg has started sending weekly emails to my inbox.  As I research political communication, I was interested to see that Clegg and his team had taken a new approach to the mass membership email.

I recently carried out a large survey of Liberal Democrat members. Oddly, a large proportion of respondents commented that they weren’t too keen on the emails from Party HQ.  I was initially puzzled as much of the research in this area suggests that emails are an effective way of building up a relationship, and encouraging activists to do more.  The common view suggested that they were

Posted in Op-eds | Also tagged and | 27 Comments



Recent Comments

  • User AvatarPaul King 20th Apr - 6:22am
    .Rebirth of localism in 2010', John Leech says. What 'rebirth'? What government went through the motions of giving has been taken away with another hand....
  • User AvatarManfarang 20th Apr - 3:20am
    sky9 True lies.
  • User AvatarChrisB 20th Apr - 1:57am
    @George Crozier & RC - You think this polling erroneous and most people are positive about the Lib Dems? Maybe your sample set is very...
  • User AvatarStephen Howse 20th Apr - 12:37am
    This isn't even about not wanting someone from the "left" of the party in the role - the current president is very definitely of the...
  • User AvatarStephen Howse 20th Apr - 12:35am
    "Don’t you believe in balance and a diversity of views? " Yes, I do indeed! I believe we are stronger for our diversity and for...
  • User Avatardaft ha'p'orth 19th Apr - 11:37pm
    @David Pollard I'd be all for teaching a little mythology and classical studies. Studying Gilgamesh, Deucalion and Genesis in parallel, for example, is a popular...