Tag Archives: emails

Opinion: Are Nick Clegg’s emails to members too little, too late?

Nick Clegg has started sending weekly emails to my inbox.  As I research political communication, I was interested to see that Clegg and his team had taken a new approach to the mass membership email.

I recently carried out a large survey of Liberal Democrat members. Oddly, a large proportion of respondents commented that they weren’t too keen on the emails from Party HQ.  I was initially puzzled as much of the research in this area suggests that emails are an effective way of building up a relationship, and encouraging activists to do more.  The common view suggested that they were

Posted in Op-eds | Also tagged and | 27 Comments



Recent Comments

  • User AvatarEddie Sammon 31st Aug - 6:34am
    A liberal revival needs to involve Lib Dems listening to each other and the public more. I don't always succeed at this, but it is...
  • User AvatarDan Falchikov 31st Aug - 2:04am
    Five former target seats in there...
  • User AvatarLiberal Al 31st Aug - 1:38am
    I am NOT trying to say I think the West handled this situation well (worst Freudian slip ever, haha.)
  • User AvatarLiberal Al 31st Aug - 1:34am
    @Jedi, yes, the Telegraph, that most enlightened of newspapers on energy policy. @John, warmongering West? I think this shows John that basically you have allowed...
  • User AvatarSimon 31st Aug - 12:59am
    Community politics is NOT community activism. Please read the original pamphlet online.
  • User AvatarLiberal Al 31st Aug - 12:41am
    http://www.telegraph.co.uk/women/womens-politics/10214326/One-to-watch-Why-political-campaigner-Daisy-Cooper-is-going-places.html An interesting article on this very articulate candidate. This really is a tough presidency campaign, but I like the focus of this positive article...