Tag Archives: emails

Opinion: Are Nick Clegg’s emails to members too little, too late?

Nick Clegg has started sending weekly emails to my inbox.  As I research political communication, I was interested to see that Clegg and his team had taken a new approach to the mass membership email.

I recently carried out a large survey of Liberal Democrat members. Oddly, a large proportion of respondents commented that they weren’t too keen on the emails from Party HQ.  I was initially puzzled as much of the research in this area suggests that emails are an effective way of building up a relationship, and encouraging activists to do more.  The common view suggested that they were

Posted in Op-eds | Also tagged and | 27 Comments
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Recent Comments

  • User AvatarSteve Trevethan 28th Jul - 5:30pm
    @ Katharine Pindar My pleasure! Here are some further bits and pieces: We would serve our fellow citizens and party well if we could spread...
  • User AvatarSimon Shaw 28th Jul - 5:28pm
    @David Raw As I understand you are no longer involved with the Liberal Democrats, it's really none of your business. However I feel it important...
  • User AvatarDavid Raw 28th Jul - 5:05pm
    @ Simon Shaw I'm really amused that a Liberal Democrat Councillor from the Cleggcentric side of the party can't see the irony of saying Corbyn...
  • User AvatarDavid Raw 28th Jul - 4:54pm
    @ Michael BG I agree with the vast majority of your post, Michael, but it begs one enormous question. If we ever form a Government...
  • User AvatarGordon 28th Jul - 4:40pm
    Katherine – Thanks for responding. Let me clarify what I meant by “policies made by others” (my comment of 27th @ 2:59 pm). As Catherine...
  • User AvatarLorenzo Cherin 28th Jul - 4:30pm
    Excellent posts from Joe Bourke and Palehorse, a good level of co operation and common ground. I understand David Evans with his points about the...
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