Tag Archives: emails

Opinion: Are Nick Clegg’s emails to members too little, too late?

Nick Clegg has started sending weekly emails to my inbox.  As I research political communication, I was interested to see that Clegg and his team had taken a new approach to the mass membership email.

I recently carried out a large survey of Liberal Democrat members. Oddly, a large proportion of respondents commented that they weren’t too keen on the emails from Party HQ.  I was initially puzzled as much of the research in this area suggests that emails are an effective way of building up a relationship, and encouraging activists to do more.  The common view suggested that they were

Posted in Op-eds | Also tagged and | 27 Comments
Advert



Recent Comments

  • User AvatarGordon 16th Jan - 4:35pm
    "[Trump says] we should be lifting sanctions on Putin despite him backing Assad. This is a man lacking a moral compass " But why should...
  • User AvatarMary Reid 16th Jan - 4:34pm
    Mark - it was the sycophantic style of the interview that I objected to. Hardly penetrating questions.
  • User AvatarRichard Underhill 16th Jan - 4:26pm
    Green MP Caroline Lucas complained in the Commons about the privatisation of the Green Investment Bank. Cabinet Minister Greg Clarke MP tried to defend the...
  • User AvatarChris 16th Jan - 4:22pm
    @tpfkar The last mandate wasn't good enough for 40 years. It wasn't good enough for 40 seconds. We voted overwhelmingly for a clearly expressed commitment...
  • User AvatarLorenzo Cherin 16th Jan - 3:53pm
    Mark My view of what Mary said , is her , or our , reaction might be to see the non journalism in the interview,...
  • User AvatarJon 16th Jan - 3:51pm
    More bizarre shoe-horning of the SNP into an unrelated article. And does anyone seriously believe a Lib Dem MSP/FM wouldn't use the exact same deflection...