Tag Archives: emails

Opinion: Are Nick Clegg’s emails to members too little, too late?

Nick Clegg has started sending weekly emails to my inbox.  As I research political communication, I was interested to see that Clegg and his team had taken a new approach to the mass membership email.

I recently carried out a large survey of Liberal Democrat members. Oddly, a large proportion of respondents commented that they weren’t too keen on the emails from Party HQ.  I was initially puzzled as much of the research in this area suggests that emails are an effective way of building up a relationship, and encouraging activists to do more.  The common view suggested that they were

Posted in Op-eds | Also tagged and | 27 Comments
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Recent Comments

  • User AvatarPBBrown 29th Mar - 2:37pm
    Lighten up, Simon Shaw. It's one of their pledges. It's a mug, one of five and one of a number of things they are selling...
  • User Avatarmalc 29th Mar - 2:37pm
    If I'm not mistaken Labour have produced mugs with slogans for their 5 main policies. In doing that it would have looked silly and over...
  • User AvatarSimon Shaw 29th Mar - 2:35pm
    @PBBrown Perhaps you would care to explain how a party (such as Labour) which supports remaining in the EU can be anything other than "strikingly...
  • User AvatarSimon Shaw 29th Mar - 2:31pm
    @Stuart Well I did answer your question, actually. Are you saying you defend Labour's actions in doing this? Or is anything Labour do fine by...
  • User AvatarPBBrown 29th Mar - 2:31pm
    Simon Shaw@ 'Strikingly dishonest' ? Have Labour put one of those infamous Lib Dem bar charts on the mug :)
  • User AvatarPBBrown 29th Mar - 2:28pm
    Maybe some here would be agreeing with it if Labour had added 'from new EU states' to 'Control Immigration ? Clegg's speech on immigration in...
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