Tag Archives: emails

Opinion: Are Nick Clegg’s emails to members too little, too late?

Nick Clegg has started sending weekly emails to my inbox.  As I research political communication, I was interested to see that Clegg and his team had taken a new approach to the mass membership email.

I recently carried out a large survey of Liberal Democrat members. Oddly, a large proportion of respondents commented that they weren’t too keen on the emails from Party HQ.  I was initially puzzled as much of the research in this area suggests that emails are an effective way of building up a relationship, and encouraging activists to do more.  The common view suggested that they were

Posted in Op-eds | Also tagged and | 27 Comments
Advert



Recent Comments

  • User AvatarDav 19th Sep - 2:28pm
    But the answer to Vince’s question, why are the Brexiters so scared of the people, is surely that the people may start to think for...
  • User AvatarJohn King 19th Sep - 1:50pm
    It is important to keep the troops on board yes, or to build morale. But the answer to Vince's question, why are the Brexiters so...
  • User AvatarBill Fowler 19th Sep - 1:18pm
    You have to be careful with rental standards, when I was renting in London I opted for a cheap and nasty bedsit because it was...
  • User AvatarBill Fowler 19th Sep - 1:11pm
    It was a better speech than any he made in the last election, especially pointing out Labour's new politics of the extreme left and how...
  • User AvatarLester Holloway 19th Sep - 1:00pm
    CassieB - Tim's was a good speech, but my spirits cannot be lifted while the party's standing with BAME communities remains barely detectable. The 2017...
  • User AvatarGlenn 19th Sep - 12:34pm
    John King. I would not have demanded another one immediately and more to the point had there been such a demand the Remain camp would...