Tag Archives: emails

Opinion: Are Nick Clegg’s emails to members too little, too late?

Nick Clegg has started sending weekly emails to my inbox.  As I research political communication, I was interested to see that Clegg and his team had taken a new approach to the mass membership email.

I recently carried out a large survey of Liberal Democrat members. Oddly, a large proportion of respondents commented that they weren’t too keen on the emails from Party HQ.  I was initially puzzled as much of the research in this area suggests that emails are an effective way of building up a relationship, and encouraging activists to do more.  The common view suggested that they were

Posted in Op-eds | Also tagged and | 27 Comments



Recent Comments

  • User AvatarMatthew Huntbach 24th Apr - 2:48pm
    Jeremy Browne He wanted to ‘open up the independent schools Much of the comment on this line is based on the belief that local authorities...
  • User AvatarRichard Dean 24th Apr - 2:44pm
    @Raddiy You might like to look at the list of member countries of NATO. You might even recognize some of them (a majority) as European...
  • User AvatarTim 24th Apr - 2:42pm
    > security against military threats Try telling the Ukrainians that. > opportunities for beneficial trade > future expanding markets > consequential employment and economic development...
  • User AvatarGareth Epps 24th Apr - 2:41pm
    Jeremy, are you saying that I should not use the review copy sent to Liberator to review your book?
  • User AvatarCharles Rothwell 24th Apr - 2:38pm
    Why on earth does Clegg not make more frequent reference to the recent (November 2013) CBI Report on "Our Global Future" which, while certainly making...
  • User AvatarRaddiy 24th Apr - 2:36pm
    @ Richard Dean Since your first example is completely wrong, it is barely worth giving any credence to the rest of your list. NATO maintains...