Tag Archives: emails

Opinion: Are Nick Clegg’s emails to members too little, too late?

Nick Clegg has started sending weekly emails to my inbox.  As I research political communication, I was interested to see that Clegg and his team had taken a new approach to the mass membership email.

I recently carried out a large survey of Liberal Democrat members. Oddly, a large proportion of respondents commented that they weren’t too keen on the emails from Party HQ.  I was initially puzzled as much of the research in this area suggests that emails are an effective way of building up a relationship, and encouraging activists to do more.  The common view suggested that they were

Posted in Op-eds | Also tagged and | 27 Comments
Advert



Recent Comments

  • User AvatarMoggy 23rd Nov - 1:17am
    @Nigel Cheeseman - out in the real world there were two choices in the Rochester and Strood byelection, UKIP or Tory. The real choice was...
  • User AvatarAmalric 23rd Nov - 12:53am
    @ Paul Walter Please accept my apologies I got carried away. Both you and Brian Paddick did remember and mention the counting in and counting...
  • User AvatarJohn Roffey 23rd Nov - 12:53am
    @ Tsar Nicolas " whether some European leaders were being blackmailed into going along with US foreign policy" Whereas it is clear that most of...
  • User AvatarJudy Abel 23rd Nov - 12:11am
    Was at cinema this evening and thought clip was a trailer for a new film at first - when I saw it was for a...
  • User AvatarHywel 23rd Nov - 12:09am
    "Thousands of people every year decide that they can be ‘the boss’, but rather than creating the next Facebook, they simply innovate in the industry...
  • User Avatarstuart moran 22nd Nov - 11:45pm
    Can I say a big thank you to Matthew, Helen, Stephen, John and Almric for fighting back against this right-wing nonsense What a messed up...