Tag Archives: emails

Opinion: Are Nick Clegg’s emails to members too little, too late?

Nick Clegg has started sending weekly emails to my inbox.  As I research political communication, I was interested to see that Clegg and his team had taken a new approach to the mass membership email.

I recently carried out a large survey of Liberal Democrat members. Oddly, a large proportion of respondents commented that they weren’t too keen on the emails from Party HQ.  I was initially puzzled as much of the research in this area suggests that emails are an effective way of building up a relationship, and encouraging activists to do more.  The common view suggested that they were

Posted in Op-eds | Also tagged and | 27 Comments
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Recent Comments

  • User Avataradrian sanders 30th Jul - 3:09pm
    Now Tim's leader I'm expecting a cockroach but would prefer a Phonix.
  • User Avatarrita giannini 30th Jul - 2:50pm
    No Europe? With the referendum? There must be something we don't know......
  • User Avatarjohnmc 30th Jul - 2:44pm
    A penguin?
  • User AvatarATF 30th Jul - 2:32pm
    @John Tilley How about a Duck a l'orange Book?
  • User AvatarATF 30th Jul - 2:31pm
    (I'm not much of a Libby fan...)
  • User AvatarJohn Tilley 30th Jul - 2:22pm
    So long as it is not a small Orange Book or a Dead Duck, most of us will probably be happy with a replacement.