Tag Archives: emails

Opinion: Are Nick Clegg’s emails to members too little, too late?

Nick Clegg has started sending weekly emails to my inbox.  As I research political communication, I was interested to see that Clegg and his team had taken a new approach to the mass membership email.

I recently carried out a large survey of Liberal Democrat members. Oddly, a large proportion of respondents commented that they weren’t too keen on the emails from Party HQ.  I was initially puzzled as much of the research in this area suggests that emails are an effective way of building up a relationship, and encouraging activists to do more.  The common view suggested that they were

Posted in Op-eds | Also tagged and | 27 Comments
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Recent Comments

  • User AvatarTim13 8th Feb - 2:13pm
    Lorenzo Not quite sure what you read of Robert's article, but I think he is saying that the approach of British Government is what needs...
  • User AvatarLorenzo 8th Feb - 1:45pm
    P.S. Where are the women on LDV , especially on such a topic , we need more ?!
  • User AvatarLorenzo 8th Feb - 1:42pm
    Helen , David , very good all , but we also need to chill a bit on the criticism some above are making of Sal...
  • User AvatarDavid 8th Feb - 1:25pm
    Unbelievable diversion from the real issue: what is our compelling electoral proposition which faces up the the seismic changes in society? It sure as hell...
  • User AvatarLorenzo 8th Feb - 1:25pm
    Very good , Robert, yes, but I do not share your embarrassment , and , with such a reflective and sensible approach , nor should...
  • User AvatarGeoffrey Payne 8th Feb - 1:25pm
    I am fed up with Lib Dem MPs being quizzed in general election campaigns about why we have no women or BAME MPs. I remember...