Tag Archives: emails

Opinion: Are Nick Clegg’s emails to members too little, too late?

Nick Clegg has started sending weekly emails to my inbox.  As I research political communication, I was interested to see that Clegg and his team had taken a new approach to the mass membership email.

I recently carried out a large survey of Liberal Democrat members. Oddly, a large proportion of respondents commented that they weren’t too keen on the emails from Party HQ.  I was initially puzzled as much of the research in this area suggests that emails are an effective way of building up a relationship, and encouraging activists to do more.  The common view suggested that they were

Posted in Op-eds | Also tagged and | 27 Comments
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Recent Comments

  • User AvatarAlex Macfie 28th Jun - 8:37am
    Well when Parliament voted on that it perhaps did not foresee the underhand, dishonest campaign that the Brexiteers would run (maybe it should have done,...
  • User Avatarfrankie 28th Jun - 8:24am
    Of the four leave voters I've talked to they all had different reasons. 1. Voted to bring sovereignty back to Westminster 2. Voted to stick...
  • User Avatardanny 28th Jun - 8:20am
    I find it insane that people who call themselves democrats can insist that a referendum is binding when one side of that choice immediately withdrew...
  • User AvatarMartin Land 28th Jun - 8:18am
    @steven rose. Don't worry, the punishment is coming. The markets will no longer allow the Tories to keep on borrowing. The cuts will come.
  • User Avatardanny 28th Jun - 7:58am
    Then it sounds like the foreign secretary is responsible for misleading the people. He would appear to have been wrong in law too, because Sotland...
  • User Avatargrahame lamb 28th Jun - 7:55am
    Is there a technical problem?