Tag Archives: emails

Opinion: Are Nick Clegg’s emails to members too little, too late?

Nick Clegg has started sending weekly emails to my inbox.  As I research political communication, I was interested to see that Clegg and his team had taken a new approach to the mass membership email.

I recently carried out a large survey of Liberal Democrat members. Oddly, a large proportion of respondents commented that they weren’t too keen on the emails from Party HQ.  I was initially puzzled as much of the research in this area suggests that emails are an effective way of building up a relationship, and encouraging activists to do more.  The common view suggested that they were

Posted in Op-eds | Also tagged and | 27 Comments



Recent Comments

  • User Avatarmalcolm blount 25th Oct - 5:39pm
    salmond recently referred to "the westminster mess". Why dont we remind him that the major factor in the banking crisis was the collapse of the...
  • User AvatarMartin Land 25th Oct - 5:35pm
    No gains, no losses, no candidates. Head Office must be SO proud.
  • User AvatarMatthew Huntbach 25th Oct - 5:25pm
    Helen Tedcastle So I don’t think it is entirely fair to condemn protest movements which are essentially spawned by the failure of political leadership and...
  • User AvatarRichard Dean 25th Oct - 4:58pm
    One of the obvious conclusions is that the approach that Paddy and his friends and the EU was keen to push didn't actually address the...
  • User AvatarGF 25th Oct - 4:53pm
    Paul in Wokingham says, "And I have little idea of what Liberal Democrats stand for. We have this anodyne message about fairer/stronger economy/society that means...
  • User AvatarPeter Andrews 25th Oct - 4:44pm
    I want regional devolution not piece meal devolution to City regions on demand which will just cause multiple 'West Lothian questions'