Tag Archives: gary malcolm

How to blog as a councillor: examples from Ealing and Nottingham

Earlier in the month I talked about how the “little and often” rule is a good approach for candidates and those elected to public office when using the internet to keep in touch with voters. There have been two good recent examples of blog posts from Liberal Democrat councillors that illustrate the different roles blog posts can play in that.

First, Ealing Councillor Gary Malcolm and his short, simple summary of a residents’ association AGM. That sort of quick but very local information often has a ready audience, because even diligent readers of local newspapers rarely get that much information about what is happening day to day with local services.

Second, there is a post from The Voice’s own Alex Foster, who is also a councillor in Nottingham. His post, So What’s Going on at Broad Marsh?, takes a story which has been in the local news but provides the context and explanations which the local media very rarely have the time or space for. Yet for a big issue such as the fate of the centre of a town, again there is very often a ready audience for that sort of background and extended information.

If you are blogging with a local or national audience in mind, building up an audience usually takes time (hence the tortoise wins out over the hare). These seven tips for building up your traffic levels will help. Whether you are a new or experienced blogger yourself, you may also find our compilation of “how to blog” posts useful:

Blogging Guide

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  • User AvatarMatthew Huntbach 24th Nov - 2:45pm
    nvelope2003 The reality is that the majority who are not poor want to hang on to their money and their relatively comfortable life style and...
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    Tony Greaves Well I’ve just read the Observer from front to end (missing out the fashion pages) and I did not see this article. It...
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    Psi - The reason why you start proceedings against the individual, is that you effectively force them to resolve which capacity they were working in...
  • User AvatarPaul Walter 24th Nov - 1:35pm
    Matt (Bristol) Many thanks for that succinct summary with which I heartily agree!
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    Hmm. I respect Danny Alexander, but this confirms my strong desire that he do not lead the party in the near future. If he is...
  • User AvatarPaul Walter 24th Nov - 1:32pm
    Brilliant idea sfk! I may well try out that!