Tag Archives: internal communications

Email glitch highlights need for better integration of party databases

I’ve had something to say about the content of certain emails which have come out from party HQ.  On Wednesday, I couldn’t fault the content of the email that came out from none other than party legend Sir Simon Hughes to new members:

It is my pleasure to invite you to your first Liberal Democrat Conference as a member of the Liberal Democrats.

This year’s Autumn Conference in Bournemouth (19th – 23rd September) is the first big opportunity for our party to gather together in large numbers following the general election and an opportunity to meet with like-minded people to discuss and debate ideas about the party’s direction in the future.

All those attending conference for the first time can register at a special discounted rate of £72 for the whole week or, if you prefer, you can register for just the weekend or for just one day – it’s entirely up to you. I would be really pleased, Galen, if you could join me and other Liberal Democrats at our September Conference this year.

Already more members have registered to attend this Conference than our Autumn Conference last year – a really encouraging increase. Members want to meet the new leader and hear directly from Tim Farron about his plans and ideas for the years ahead.

To make sure you have a really good time at Conference we’ve put together a number of ‘new representative’ events, giving you the chance to meet me and other new representatives. We have also put together a schedule of recommended events to show you what Conference is like which we’ll make available shortly.

The problem was that much mirth was caused by the fact that this was received by quite a lot of people who were not what you would call new members. One friend who joined the party the year I was born received it, as did one of our most prolific commenters on this site. A quick head count of all the people I know who got it reveals several hundred years of Liberal Democrat membership between them. 

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The EU consultation: all right as far as it goes…

Have you gone through the EU consultation sent out from Liberal Democrat HQ by Austin Rathe? I did, answering all the questions or clicking the right options just like a good Lib Dem should – I declared myself committed to staying in the EU, and chose all the suggested benefits of being in the EU: freedom of movement, greater prosperity, no war in Europe thanks to the EU, and so on.

Yet I found the whole exercise unsatisfactory and lacking in nuance. The consultation is full of leading questions. One can only answer as I did (with just a little scope for variation) because to do otherwise would be to take the stance of the Conservatives or UKIP – but this hardly offers a truly rounded assessment of the EU as it exists today.

I expressed my views as I did because, being a liberal, I do accept that the propositions in the consultation are more true than not true. That is why I expect to vote to stay in the EU regardless of what David Cameron manages to renegotiate. On balance, I think the EU is still a good thing and therefore I feel the UK should be in it, both as a matter of playing our part in the world and because it’s in our interest to be there. But do I think the EU is pretty much fine as it is? No I certainly do not – I think it badly needs a major overhaul.

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Keep the faith: Liberal Democrats are doing good things in Government, not that you’d know it from today’s headlines

Liberal Democrats have taken a pounding across the Labour supporting media over the past few days. Article after soundbite condemns the welfare reforms which come into effect from now. It’s been a clever, co-ordinated onslaught which seems aimed at demoralising Liberal Democrat members and activists rather than opposing the changes themselves. After all, I haven’t heard Ed Miliband promise to repeal any of them. And we have to remember that it was the Labour Government who introduced Local Housing Allowance – the Bedroom Tax of the private sector.

Where have the Liberal Democrat MPs and key figures been?

That Labour would use …

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Michael Moore MP: Green investment bank good for Scotland and whole UK

Secretary of State for Scotland Michael Moore has tonight emailed Liberal Democrat members to mark the launch of the Green Investment Bank. Three of the five Liberal Democrat Cabinet ministers were in Edinburgh today for the occasion: Mike, Vince Cable and Ed Davey.

The email said:

Earlier today I joined Vince Cable and Ed Davey in Edinburgh to give the UK Green Investment Bank (GIB) its official launch.

The triumvirate of Ministers underlines that this is a Liberal Democrat-led initiative that will stimulate renewable energy innovation in

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Opinion: Are Nick Clegg’s emails to members too little, too late?

Nick Clegg has started sending weekly emails to my inbox.  As I research political communication, I was interested to see that Clegg and his team had taken a new approach to the mass membership email.

I recently carried out a large survey of Liberal Democrat members. Oddly, a large proportion of respondents commented that they weren’t too keen on the emails from Party HQ.  I was initially puzzled as much of the research in this area suggests that emails are an effective way of building up a relationship, and encouraging activists to do more.  The common view suggested that they were

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Nick Clegg’s e-mail to party members on Lords reform

In the aftermath of last night’s vote (and non vote) in the Commons, Nick Clegg sent a remarkably temperate e-mail to party members. Calm though the language may have been, his message to David Cameron, that he needs to sort his MPs out, is clear. Here’s the e-mail in full:

This evening we overwhelmingly won an historic vote on the Second Reading of the House of Lords Reform Bill – a Bill that will finish something our party started a century ago.

This is a huge triumph for our party, and a clear mandate to deliver much needed reforms to the House

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Nick Clegg e-mails party members: Queen’s Speech has a firm Liberal Democrat stamp on it

Nick Clegg MP sent out this e-mail to party members about the Queen’s Speech this afternoon. He is holding an exclusive web chat for party members only at 1:30 pm tomorrow. Places are limited but there is still space available. If you are a party member and want to take part, please e-mail party Internal Communications Manager and Lib Dem Voice Co-Editor Helen Duffett on [email protected] giving your name, address and party membership number. Here is Nick’s e-mail in full.

Today’s Queen’s Speech has again shown that the Liberal Democrats are punching way above their weight – and we can be proud of

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Grassroutes to Government – a new Lib Dem activists’ network launches today.

A new network of grassroots activists under the leadership of the veteran peer, Roger Roberts, has been formed to develop communications with the party’s senior management. and parliamentarians.

 Grassroutes to Government is drawn from across the membership and we launch today via a virtual launch on all the party’s social media platforms.

We can already point to a range of new lines of communication that will ensure the members have a clearer voice and we expect to have continuing discussions to underpin the importance of our activists.

Planning for the new group began soon after Federal Conference in Birmingham last September. Roger Roberts says:


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Nick Clegg’s e-mail to party members: The myth: green versus growth

Nick Clegg has been promoting his new deal with the six biggest energy companies which will mean that every consumer will receive a statement every year telling them if they’d be better off on a different tariff and how to change things. It’s part of what seems to be a strategy to debunk the idea put about by George Osborne and the Tory right that you can’t be green and have a growing economy at the same time. It makes sense that if we use our resources carefully, costs come down and that benefits everybody, business, consumer and the environment. …

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Recent Comments

  • User AvatarToby Fenwick 30th Nov - 12:48am
    @Jonathan Brown - yes, Johnathan, I almost completely agree. I wouldn't rule out a NATO ground force at some point in the future, however.
  • User AvatarToby Fenwick 30th Nov - 12:45am
    @John Roffey I'm completely with you on the COP negotiations. But we can (and should) be capable of doing more than one thing at once.
  • User AvatarGlenn 30th Nov - 12:25am
    Little Jacky Pepper, Democracy develops around institutions. Our conception of it was arrived at over centuries Universal suffrage wasn't even part of it until the...
  • User AvatarBen Jephcott 29th Nov - 11:47pm
    I am a little perturbed, as the five tests set out by Tim on whether to back air strikes made sense. ISIS must be defeated,...
  • User AvatarDavid Evans 29th Nov - 11:19pm
    Very disappointing. Too many binary questions and only one that asks for views, opinions and comments on the matter. I fear it is missing an...
  • User AvatarLittle Jackie Paper 29th Nov - 10:59pm
    Mollison - 'The public support for intervention does seem to me to have a strong element of willy-waving, inspired by discontent with the reality of...