Tag Archives: robert winnett

Opinion: Attack YouGov if you want to – but at least say who you are

By Niklas Smith | Sat 3rd April 2010 - 5:50 pm

Last week’s Daily Telegraph article attacking YouGov’s polling raises some disturbing issues about the quality of political debate as we fast approach the general election.

Firstly, the article’s authors seem to have no understanding about how polls should be conducted. They complain that the raw data in one large aggregated survey “were…‘weighted’ using an undisclosed YouGov formula which reduced the lead to sex per cent .” But all reputable pollsters know that their sample will not usually be representative of the population, for example by having too few women or too many Guardian …