That leaked campaign document which isn’t really a leaked campaign document

Over on The Spectator there’s a curious leaked document today, ostensibly a leaked internal party document setting out Liberal Democrat campaign weaknesses.

I say ostensibly because the document is a strange mixture. Some of its content is either wrong or distorted – such as the reference to the party having canvass data for only 2% of voters. That’s wrong, and I’ve seen evidence which shows it is wrong. However, the 2% figure has the phrase “functional political data” attached to it at one point. That sounds like a carefully crafted definition designed to talk down rather than talk up how much data the party has.

Odd too is the reference to there being no link between the party’s social/web activities and its electoral database software. Odd because that wasn’t true in 2005, was true in 2010 and is already becoming untrue again with the party testing out a series of integration options across different national campaigns at the moment, including the Fair Tax campaign. So again, it looks like a carefully selected and presented statement to make things sound as bad as possible.

Even stranger is the number of people who you would expect to have seen such a document who have said they have never commissioned it, never seen it before and never used it.

Some of the comments in the document have a ring of truth to them, especially about how little work goes into analysing data compared to the other parties. However, it’s a document I understand written by a student who was temporarily employed by the party and with little background in it either.

It’s no surprise that in any organisation people sometimes have ideas on what should be done better or differently. I’ve seen plenty of these in the past. That doesn’t make all such documents well-informed or official.

The party’s take on this is:

* Mark Pack has written 101 Ways To Win An Election and produces a monthly newsletter about the Liberal Democrats.

Read more by .
This entry was posted in News.
Advert

Post a Comment

Lib Dem Voice welcomes comments from everyone but we ask you to be polite, to be on topic and to be who you say you are. You can read our comments policy in full here. Please respect it and all readers of the site.

If you are a member of the party, you can have the Lib Dem Logo appear next to your comments to show this. You must be registered for our forum and can then login on this public site with the same username and password.

To have your photo next to your comment please signup your email address with Gravatar.

Your email is never published. Required fields are marked *

*
*
Please complete the name of this site, Liberal Democrat ...?

Advert



Recent Comments

  • User AvatarThomas 21st Jan - 2:49am
    David Evershed - 19th century liberal economic policies, while reduce costs and prices, had led to British industrial decline because new industries, which were unprotected,...
  • User AvatarGeoff Reid 21st Jan - 2:29am
    Yes, sad we were not there to confuse things in Bromsgrove. But without us there was a striking symmetry in the performance of others. Labour...
  • User AvatarGeoff Reid 21st Jan - 2:14am
    Yes it was sad that we did not stand in Bromsgrove. But it offered an interesting glimpse of how the other parties did without us...
  • User AvatarMichael BG 21st Jan - 2:04am
    Caron as you are a member of the Federal Board, you are part of the body which should make the decision to support this march....
  • User AvatarLorenzo Cherin 21st Jan - 12:42am
    Caron Thank you for returning but I cannot agree with your comparison and am surprised you make one. What Sir Vince did was marvellous. Just...
  • User AvatarDavid Pocock 21st Jan - 12:07am
    Good job Antony! :D