Three things to remember about your online campaigning

1. Be a tortoise, not a hare

The fast-moving story that sweeps round the world may catch the headlines, but the reality of most internet campaigning is very different: it’s the gradual, consistent and sustained effort that reaps the reward. Unless you’re very lucky, it’s a commitment to building up email lists, web visitors and so on over time which brings results.

2. Don’t expect people automatically to come to you

It’s easy to stick something online – a Facebook page, a blog, a simple website or whatever. But that won’t make people come to it. Just as there’s no point printing a leaflet without having thought about how to deliver it, it’s only sensible to create a new online presence if you also think about how to get people to come to it.

3. Being online isn’t the same as campaigning

Being online can certainly help with campaigning, but don’t confuse bunging up press releases with actual campaigning. Even if you’re doing an excellent job at providing people with good, interesting and timely local news, then that’s doing a good service – but isn’t the same as campaigning.

Read more by .
This entry was posted in Online politics.
Advert

One Comment

Post a Comment

Lib Dem Voice welcomes comments from everyone but we ask you to be polite, to be on topic and to be who you say you are. You can read our comments policy in full here. Please respect it and all readers of the site.

If you are a member of the party, you can have the Lib Dem Logo appear next to your comments to show this. You must be registered for our forum and can then login on this public site with the same username and password.

To have your photo next to your comment please signup your email address with Gravatar.

Your email is never published. Required fields are marked *

*
*
Please complete the name of this site, Liberal Democrat ...?

Advert



Recent Comments

  • User AvatarRichard Underhill 31st May - 12:38pm
    Tony Dawson, Edith France is in the Schengen area, the UK is not. Airlines are reluctant to mix ordinary passengers with people being removed unless...
  • User AvatarDavid Raw 31st May - 12:36pm
    And the German President, Joachim Gauck, was in Orkney today for the very moving Jutland ceremonies.
  • User AvatarRichard Underhill 31st May - 12:19pm
    Hollande and Merkel have been to Verdun this year, as Mitterrand and Kohl did.
  • User AvatarRichard Underhill 31st May - 12:16pm
    and zero rate fuel ... ... Flying pigs were available from the Gadget Shop in the pink. I bought one for a leaving party at...
  • User Avatarcrewegwyn 31st May - 12:10pm
    Stevan Rose, Spot on!
  • User Avatarcrewegwyn 31st May - 12:09pm
    Thank goodness for the EU! Welsh rugby fans can visit Paris and Dublin (and Rome now) for the Internationals. Whereas, in the bad old days...