Three things to remember about your online campaigning

1. Be a tortoise, not a hare

The fast-moving story that sweeps round the world may catch the headlines, but the reality of most internet campaigning is very different: it’s the gradual, consistent and sustained effort that reaps the reward. Unless you’re very lucky, it’s a commitment to building up email lists, web visitors and so on over time which brings results.

2. Don’t expect people automatically to come to you

It’s easy to stick something online – a Facebook page, a blog, a simple website or whatever. But that won’t make people come to it. Just as there’s no point printing a leaflet without having thought about how to deliver it, it’s only sensible to create a new online presence if you also think about how to get people to come to it.

3. Being online isn’t the same as campaigning

Being online can certainly help with campaigning, but don’t confuse bunging up press releases with actual campaigning. Even if you’re doing an excellent job at providing people with good, interesting and timely local news, then that’s doing a good service – but isn’t the same as campaigning.

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This entry was posted in Online politics.
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  • User AvatarChris Rennard 23rd Nov - 6:24pm
    @Tsar Nicolas You mean 6% in 1989 (not 16%). I have posted in the members' only forum.
  • User AvatarPaul Walter 23rd Nov - 6:09pm
    Thanks all for your lively comments!
  • User AvatarJonathan Brown 23rd Nov - 6:06pm
    @Toby you're right, but there are a few things to bear in mind. Some local parties are pretty much beyond help and/or actually put people...
  • User AvatarJonathan Brown 23rd Nov - 5:56pm
    @Nick and Mark - this is exactly what I'm getting at. A drag and drop menu would be much easier than what we had. If...
  • User AvatarJosh Townsley 23rd Nov - 5:35pm
    Without meaning to stray further off topic.. My Mum used to prefer being called 'girl' (in a nice way of course). My apologies anyway!
  • User AvatarTsar Nicolas 23rd Nov - 5:34pm
    @Josh Townsley No need to apologise - I wasn't being serious, just flagging up the eternal ability to be offended these days.