Three things to remember about your online campaigning

1. Be a tortoise, not a hare

The fast-moving story that sweeps round the world may catch the headlines, but the reality of most internet campaigning is very different: it’s the gradual, consistent and sustained effort that reaps the reward. Unless you’re very lucky, it’s a commitment to building up email lists, web visitors and so on over time which brings results.

2. Don’t expect people automatically to come to you

It’s easy to stick something online – a Facebook page, a blog, a simple website or whatever. But that won’t make people come to it. Just as there’s no point printing a leaflet without having thought about how to deliver it, it’s only sensible to create a new online presence if you also think about how to get people to come to it.

3. Being online isn’t the same as campaigning

Being online can certainly help with campaigning, but don’t confuse bunging up press releases with actual campaigning. Even if you’re doing an excellent job at providing people with good, interesting and timely local news, then that’s doing a good service – but isn’t the same as campaigning.

Read more by .
This entry was posted in Online politics.
Bookmark the web address for this page or use the short url http://ldv.org.uk/17858 for Twitter and emails.
Advert

One Comment

Post a Comment

Lib Dem Voice welcomes comments from everyone but we ask you to be polite, to be on topic and to be who you say you are. You can read our comments policy in full here. Please respect it and all readers of the site.

If you are a member of the party, you can have the Lib Dem Logo appear next to your comments to show this. You must be registered for our forum and can then login on this public site with the same username and password.

Your email is never published. Required fields are marked *

*
*
Please complete the name of this site, Liberal Democrat ...?

Advert



Recent Comments

  • User AvatarNick Collins 6th Mar - 1:58pm
    @ Matthew Huntbach., please do not take my comment personally; it was not addressed specifically at you Although you comment on this site more frequently...
  • User AvatarJohnTilley 6th Mar - 1:57pm
    "...devolving power from national politicians to local politicians is often important, but by itself it amounts to municipal socialism, not liberalism. " What a bizarre...
  • User AvatarAlex Macfie 6th Mar - 1:46pm
    I think we need to abolish the word "multiculturalism". It's one of those words that means whatever its user wants it to mean.
  • User AvatarSue S 6th Mar - 1:25pm
    To Nigel Jones and all those who want to go out and canvass please do so and tell people what the Lib Dems have achieved...
  • User AvatarManfarang 6th Mar - 1:15pm
    Paul Walter "Melting pot" to "Mosaic" will give you a better understanding of America. It has experienced its greatest wave of immigration in the last...
  • User AvatarDaniel Carr 6th Mar - 1:06pm
    I have two: On Liberty - JS Mill: already mentioned, but such a powerful argument for letting people live as they choose even if you...