Three things to remember about your online campaigning

1. Be a tortoise, not a hare

The fast-moving story that sweeps round the world may catch the headlines, but the reality of most internet campaigning is very different: it’s the gradual, consistent and sustained effort that reaps the reward. Unless you’re very lucky, it’s a commitment to building up email lists, web visitors and so on over time which brings results.

2. Don’t expect people automatically to come to you

It’s easy to stick something online – a Facebook page, a blog, a simple website or whatever. But that won’t make people come to it. Just as there’s no point printing a leaflet without having thought about how to deliver it, it’s only sensible to create a new online presence if you also think about how to get people to come to it.

3. Being online isn’t the same as campaigning

Being online can certainly help with campaigning, but don’t confuse bunging up press releases with actual campaigning. Even if you’re doing an excellent job at providing people with good, interesting and timely local news, then that’s doing a good service – but isn’t the same as campaigning.

Read more by .
This entry was posted in Online politics.
Bookmark the web address for this page or use the short url http://ldv.org.uk/17858 for Twitter and emails.
Advert

One Comment

Post a Comment

Lib Dem Voice welcomes comments from everyone but we ask you to be polite, to be on topic and to be who you say you are. You can read our comments policy in full here. Please respect it and all readers of the site.

If you are a member of the party, you can have the Lib Dem Logo appear next to your comments to show this. You must be registered for our forum and can then login on this public site with the same username and password.

Your email is never published. Required fields are marked *

*
*
Please complete the name of this site, Liberal Democrat ...?

Advert



Recent Comments

  • User AvatarAmalric 29th Nov - 1:46am
    The government has been informed that in England (only) there are 1.8 million households on the local authority waiting lists. It was expected that in...
  • User AvatarHywel 29th Nov - 12:45am
    Errrrm: https://www.ipsos-mori.com/researchpublications/researcharchive/3463/Support-for-EU-membership-highest-for-23-years-even-as-UKIP-rises-in-the-polls.aspx
  • User AvatarDavid Allen 29th Nov - 12:18am
    All this argument about whether net inward migration is good for the economy, whether people really resent it all that badly, and whether or not...
  • User AvatarDavid Evans 29th Nov - 12:07am
    The question is does Nick have the courage to bite the bullet and take us out of the coalition on this issue now? If he...
  • User AvatarMark Argent 28th Nov - 11:51pm
    It is horrifying to think that something as important as this might be decided by the Tories need to avoid losing a few seats to...
  • User AvatarExiled Scot 28th Nov - 11:48pm
    There were 12 local government by elections on Thursday in which just over 18,000 people voted. Just 305 voted Lib Dem - less than six...