Three things to remember about your online campaigning

1. Be a tortoise, not a hare

The fast-moving story that sweeps round the world may catch the headlines, but the reality of most internet campaigning is very different: it’s the gradual, consistent and sustained effort that reaps the reward. Unless you’re very lucky, it’s a commitment to building up email lists, web visitors and so on over time which brings results.

2. Don’t expect people automatically to come to you

It’s easy to stick something online – a Facebook page, a blog, a simple website or whatever. But that won’t make people come to it. Just as there’s no point printing a leaflet without having thought about how to deliver it, it’s only sensible to create a new online presence if you also think about how to get people to come to it.

3. Being online isn’t the same as campaigning

Being online can certainly help with campaigning, but don’t confuse bunging up press releases with actual campaigning. Even if you’re doing an excellent job at providing people with good, interesting and timely local news, then that’s doing a good service – but isn’t the same as campaigning.

Read more by .
This entry was posted in Online politics.
Bookmark the web address for this page or use the short url http://ldv.org.uk/17858 for Twitter and emails.
Advert

One Comment

Post a Comment

Lib Dem Voice welcomes comments from everyone but we ask you to be polite, to be on topic and to be who you say you are. You can read our comments policy in full here. Please respect it and all readers of the site.

If you are a member of the party, you can have the Lib Dem Logo appear next to your comments to show this. You must be registered for our forum and can then login on this public site with the same username and password.

Your email is never published. Required fields are marked *

*
*
Please complete the name of this site, Liberal Democrat ...?

Advert



Recent Comments

  • User AvatarNicole 4th Aug - 8:48pm
    David was one of the good guys. He brought a lot of us together, fostering relationships that will last. He was the first person to...
  • User AvatarRichard Underhill 4th Aug - 8:47pm
    http://www.libdemvoice.org/bearder-liberals-must-save-the-euus-trade-agreement-but-we-must-ditch-isds-to-do-so-46363.html
  • User AvatarRichard Underhill 4th Aug - 8:43pm
    David Raw 4th Aug '15 - 8:20pm Just one example: "Oppose privatisation of the NHS through TTIP" TTIP has not been negotiated yet and may...
  • User AvatarRichard Underhill 4th Aug - 8:37pm
    David Raw 4th Aug '15 - 5:43pm Just for clarity, deduced from context, you mean George W Bush and not Georg H W Bush?
  • User AvatarEddie Sammon 4th Aug - 8:35pm
    Let me just say, in case anyone has any doubt: Jeremy Corbyn's figures don't even come close to adding up. He's used some misleading tax...
  • User AvatarSimon Banks 4th Aug - 8:33pm
    One day someone will invent a programme that will insert credible mentions of the blog being targetted into such messages. But perhaps that's a long...