Vince Cable hits Snapchat

Vince Cable is certainly getting out there on social media at the moment.

He’s tweeting several times a day. He’s on Facebook  and, like everyone else these days, on Instagram

It was his latest post on Instagram that surprised me – announcing that he’s going to be on Snapchat, a medium most commonly used by the young people I know, from 15th September.

The post announces:

Add my Snapchat and get the behind the scenes look as we fight against Brexit, you can add the account now ready for when it goes live on the 15th! #snapchat#conference#libdem#liberal#brexit#LiberalDemocrat

This is either a sign that the young folk are about to depart Snapchat for somewhere else, or   an astute attempt to communicate with them.  Given that the people in HQ who know about this stuff are young themselves, I would think it’s the latter.

Each form of social media needs a certain sort of approach. With Twitter it’s short snappy messages. With Facebook, you can go into a bit more detail and show a bit more human. With Instagram it’s all about the pretty pictures and lots of hashtags. With Snapchat, it’s about images, creativity and humour. He’s doing the first three pretty well. We’ll have to see how effectively he uses the fourth.

* Caron Lindsay is Editor of Liberal Democrat Voice and blogs at Caron's Musings

Read more by or more about , or .
This entry was posted in News.
Advert

3 Comments

  • Chris Burden 4th Sep '17 - 10:54am

    ” . . . the people in HQ who know about this stuff are young themselves, . . . . ”

    ‘Young’ is a relative term.

  • Bob (Somerset) 4th Sep '17 - 3:46pm

    He’s tweeting several times a day. He’s on Facebook and, like everyone else these days, on Instagram

    Er! I am not on Facebook or Instagram, don’t tweet and have never owned a mobile phone either. However despite all that I seem to be functioning quite happily.

  • Chris Lewcock 5th Sep '17 - 11:12am

    Great that Vince is getting himself out there in all possible ways. However, don’t let HQ get carried away with the idea that everything can be communicated by digital social media. About one third of our local Members don’t even have (or perhaps don’t want us to know they have) email. And that’s probably reflective of our wider local population?

Post a Comment

Lib Dem Voice welcomes comments from everyone but we ask you to be polite, to be on topic and to be who you say you are. You can read our comments policy in full here. Please respect it and all readers of the site.

If you are a member of the party, you can have the Lib Dem Logo appear next to your comments to show this. You must be registered for our forum and can then login on this public site with the same username and password.

To have your photo next to your comment please signup your email address with Gravatar.

Your email is never published. Required fields are marked *

*
*
Please complete the name of this site, Liberal Democrat ...?

Advert



Recent Comments

  • User AvatarTony Greaves 24th Sep - 11:44pm
    Good stuff, Mark. Public transport in London is unbelievably good. I know, I use it for part of the week for part of the year....
  • User AvatarKatharine Pindar 24th Sep - 11:41pm
    Martin, how could Britain remain in the Single Market and the Customs Union without accepting the four freedoms? And how stay in the Customs Union...
  • User AvatarNonconformistradical 24th Sep - 11:06pm
    @Roland I don't believe 'being British' - or adhering to the teachings of Christ - has anything to do with it. It's possible to 'do...
  • User AvatarDavid Raw 24th Sep - 11:03pm
    Roland, when you can tell me where Christ forbad the type of change to the law proposed by Vince I'll take your comments seriously.
  • User AvatarTim Hill 24th Sep - 10:43pm
    Paul Barker - It's a gain. The seat was held by Labour. The Labour Cllr resigned. We won. A gain.
  • User AvatarRoland 24th Sep - 10:42pm
    Nonconformistradical & David Raw - You've obviously missed my point, I'll be more precise. Part of being 'British' and thus our modern national identity has...