There’s a measure in marketing known as Advertising Value Equivalents (AVE) — it’s used to assess the impact of coverage in the media. Glancing at today’s right-wing press, the Lib Dems have won headlines money can’t buy…
Nick Clegg’s push for increased social mobility, to equalise opportunities for the poorest in society, has earned him the tag ‘Commie Clegg’ in today’s Mail. This is of course the same paper that only two years ago splashed on the bizarre headline ‘Clegg’s Nazi slur on Britain’.
Meanwhile Vince Cable’s jettisoning of the controversial ‘fire at will’ proposals commissioned from Tory donor Adrian Beecroft by David Cameron has seen the Lib Dem Business secretary labelled ‘Socialist Cable’. This is some turnaround, given it’s only a fortnight since Vince was writing in the Telegraph of his crusade within Europe to push for greater deregulation and a more flexible labour market.
* Stephen Tall is Co-Editor of Liberal Democrat Voice, and editor of the 2013 publication, The Coalition and Beyond: Liberal Reforms for the Decade Ahead. He is also a Research Associate for the liberal think-tank CentreForum and writes at his own site, The Collected Stephen Tall.