What Google reveals about the current state of play in Eastleigh

The search results thrown up by Google often provide a neat little insight into what angles of a story are dominating coverage and people’s attention. The angles that get the most prominent coverage and the most interaction and responses are the ones that rise to the top of the search results. So what do they tell us about the current state of play in the Eastleigh by-election?

Eastleigh by-election - Google search resultsHere’s what Google’s top ten search results for eastleigh by-election (with the verbatim option turned on*) contain at the time of writing:

  1. Maria Hutchings and John O’Farrell (Conservative and Labour candidates in Eastleigh) have made controversial comments
  2. Maria Hutchings has made controversial comments
  3. Mike Thornton (the Lib Dem candidate) is favourite to win whilst Maria Hutchings and John O’Farrell have made controversial comments
  4. Maria Hutchings has made controversial comments
  5. Wikipedia entry for previous by-election
  6. Wikipedia entry for current by-election
  7. Maria Hutchings has made controversial comments
  8. Maria Hutchings has made controversial comments
  9. Maria Hutchings has made controversial comments
  10. One of my round-up blog posts on the by-election**

That makes for 7/10 entries being primarily or partly about controversial comments from Maria Hutchings.

I think we can file that in the ‘not going so well for the Conservatives’ pile.

 

* Google customises its search results based on where it thinks you are, who it thinks you are and what it thinks your track-record of searches are. This can be useful to figure out if your search for “golf” means the sport or the car. It also means different people can see very different search results. The verbatim option strips out all the customisation and shows you what the ‘underlying’ search results are before any personalisation is added to them.

** All my Eastleigh by-election round-up posts are available here, whilst don’t forget also Stephen Tall’s posts regularly reporting on the Eastleigh by-election which are here.

* Mark Pack has written 101 Ways To Win An Election and produces a monthly newsletter about the Liberal Democrats.

Read more by or more about , , , , , or .
This entry was posted in News and Parliamentary by-elections.
Bookmark the web address for this page or use the short url http://ldv.org.uk/33254 for Twitter and emails.

7 Comments

  • I didn’t think Verbatim mode does remove all of that, instead it just searches for what you put in.

  • And something Google may not reveal on Twitter, which suggests Conservative Campaign Headquarters is coordinating a mini-smear through some of its carrier pigeons.
    http://labourlist.org/2013/02/tory-mps-send-identical-tweets-in-scripted-attack-on-lib-dem-candidate/

  • Mark – I was really talking about the geographical changes it makes, which I don’t think it removes (but then again i didn’t think it removed the previous history either, so I might be wrong).

  • Paul McKeown 17th Feb '13 - 9:14pm

    Use startpage.com; it uses Google, but it’s anonymised – you get search results without any bias due to search history. That amongst many other privacy benefits.

    Anyway, you’ll be delighted to learn from startpage that Maria Hutchings controversies dominate its search results on the Eastleigh by-election.

  • Speaking of Maria Hutchings, why is her campaign website still breaching Wikipedia’s Terms of Use by blatantly copying and pasting from it without attribution?

    For those who haven’t seen it, compare:
    http://www.vote4maria.co.uk/index.php/eastleigh
    with:
    http://en.wikipedia.org/wiki/Eastleigh#History

    Even after this was pointed out on Twitter several days ago and was picked up by the Huffington Post and the Daily Mirror, her campaign obviously think they can get away with brazen plagiarism because it’s still right there on her campaign website.

Post a Comment

Lib Dem Voice welcomes comments from everyone but we ask you to be polite, to be on topic and to be who you say you are. You can read our comments policy in full here. Please respect it and all readers of the site.

If you are a member of the party, you can have the Lib Dem Logo appear next to your comments to show this. You must be registered for our forum and can then login on this public site with the same username and password.

Your email is never published. Required fields are marked *

*
*
Please complete the name of this site, Liberal Democrat ...?




Recent Comments

  • User Avatariantha kirkup 3rd Sep - 4:48am
    Hi Daisy, pleased to learn you are standing for president, locally I find your enthusiasm contagious and I am sure that will carry over to...
  • User AvatarEddie Sammon 3rd Sep - 1:01am
    This has the potential to get nasty and I don't like what I'm seeing. The UK and the EU need to be careful not to...
  • User AvatarJoe Bourke 3rd Sep - 12:31am
    John Dunn, Ukraine has a great deal to lose as a consequence of deteriorating relations with Russia and has sought to maintain its export trade...
  • User AvatarEddie Sammon 3rd Sep - 12:04am
    Liberals should continue arguing unfashionable causes, whilst not necessarily putting them in the manifesto. When it comes to Sterlingisation and the EU: I think Scotland...
  • User AvatarFrankBooth 2nd Sep - 11:55pm
    Tim13 - you suggested it was the cue for rump UK and Scotland to join the Euro. You'd have to deal with the implacably opposed...
  • User AvatarT-J 2nd Sep - 11:41pm
    OK, it's all very well and good to guarantee more powers, but I just don't have enough confidence in most of the people issuing that...