Tag Archives: catalist

Mark Pack

The Obama grassroots campaign: glass half empty or glass half full?

By Mark Pack | Wed 14th October 2009 - 12:50 pm

Time for a bit more probing underneath the figures about how big, amazing, awesome and must be copied the Obama 2008 Presidential campaign was. (See in particular my previous post about his fundraising.)

New figures which have seeped out this month from a confidential report by Catalist, one of the big data and technology suppliers to Democrat campaigns, show that 49 million adults were contacted more than 127 million times.

So far, so big.

But let’s put that in a UK money. Pro rata, it is equivalent to around 13,000 people per Westminster constituency being contacted an average of 2.5 times. That’s pretty …

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