Tag Archives: will lewis

Mark Pack

An email to the editor of the Daily Telegraph

By Mark Pack | Fri 2nd April 2010 - 8:50 am

I’m rather puzzled by the story that your paper has run questioning the use of weighting in YouGov’s polls (http://www.telegraph.co.uk/news/election-2010/7546322/YouGov-pollster-gives-Labour-an-unfair-advantage.html).

Indeed, the piece takes such a suspicious attitude towards weighting that it puts the word in inverted commas and talks about YouGov having “admitted” that it uses weightings.

My puzzlement is quite simple.

Every single political opinion poll published by The Telegraph during your time as editor has also involved weighting.

If it’s such a questionable act, why hasn’t your newspaper shopped itself first? And will you be abandoning your own practice of publishing weighted figures?

Yours,

Mark

Note: I do think there are some reasonable …

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