How not to report an opinion poll

You’re a Sunday newspaper. You commission a poll from YouGov. It shows the Conservatives back up to the level of support in an opinion poll that you commissioned from YouGov in December. So how do you report it?

If you’re the Sunday Times, you report it as the highest Conservative rating for since 1992. Oops.

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This entry was posted in Polls.
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2 Comments

  • More appalling opinion poll reporting in yesterday’s Observer – managed to construe the poll as showing Paddick out of the race (despite apparently the underlying poll – not disclosed in the paper! – showing an increase on first preferences) – clearly designed to squeeze voters when there is no need in the AV setup…

    The Observer report also said that the poll showed a swing to Boris in the net result as also vouched by the Tories.. when UK Polling Report shows that the detail actually indicates the opposite… I thought there was a code about this sort of thing supposed to be fair and quote the sample etc…

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