This is not a negative advert

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This is not a negative advert

By Mark Pack | Sun 13th February 2011 - 9:55 am

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The political advertising put out by people who disdain negative ads is often too self-consciously worthy to be effective. John Hickenlooper’s advert as part of his successful run for Governor of Colorado however was rather different – and was rated as being very effective by those watching the race:

It is, of course, not a patch on the Luis Fishman advert which has to be seen to be believed. Fishman lost, perhaps not surprisingly.

Read more by Mark Pack or more about john hickenlooper or political ads.
This entry was posted in LDVUSA.

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3 Comments

Martijn Grooten 13th Feb '11 - 10:01am

It’s Hickenlooper, not -hooper.
Mark Pack 13th Feb '11 - 3:42pm

Thanks Martijn.
Stuart 13th Feb '11 - 7:27pm

Surely this is a negative ad… look at my dirty opponents running all those negative ads, aren’t they terrible people, etc. etc.

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