The 2015 election is certainly not one to remember for the Liberal Democrats. Losing many great MP’s like David Laws and Vince Cable will certainly take a long time to recover from, but what exactly went wrong and why did we do much worse than forecast.
Triumph of fear over hope.
There is no doubt that the Conservative tactics of pitting England against Scotland worked for them. The idea of a Labour-SNP coalition was too much for many centre ground floating voters who voted tactically for them. Instead of defending their record and talking about the real issues the Conservatives instead spent the campaign promoting English nationalism and spreading fear. This tactic did for many of our MPs in Tory-LD marginal in the southern regions of England. Whilst it has worked in the short term it will cause problems for David Cameron over the course of the next parliament as he governs a hugely divided country with little support north of the border.
SNP Success
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