Tag Archives: fear

Fear and loathing at the coalface: how to combat it

Taking charge of the Stay in the EU campaign, David Cameron was accused of using the politics of fear: claiming Britain will have greater security staying in, while leaving would expose us to unknown hazards. It’s ironic, though, that his actions caused an astonishing split even in his own Cabinet. Are the British people expected to feel safe and secure while seeing our Government and the ruling Party split from top to bottom? How much effective business can such a Government enact in the next fraught few months?

Meantime our own Party has had its share of turmoil and trauma in the past five years. Internally, the comprehensive 2015 Election Review from the Campaigns and Communications Committee shows that a fatal dislocation arose between our Party in Government and the Party in the country. Externally, strong negative emotions against us were simultaneously roused in the British public. Anger among many that we joined with the Tories in the Coalition at all became disgust and even hatred when our Government Ministers broke the Manifesto pledge on abolishing tuition fees, and went on to back austerity measures to reduce the Deficit. As the Review reminds us, our Poll ratings dropped like a stone, our activists departed and our councillors fell from power. While the Lib Dem Ministers achieved much good and prevented some harm, there was little recognition of this in the country.

During the build-up to the Election, the Review points out the inadequate ‘messaging’ from our Centre: ‘Stronger economy, fairer society’ was a slogan not distinctive for us. Then came ‘Look right, look left, then cross’. This though more specific was surely worse, for it suggested the truth that we were willing to enter another coalition with either Tories or Labour. That could be seen as opportunistic and unprincipled, the Lib Dems out for a bit more power and ministerial salaries. Cue renewed hatred from sections of the public, especially if we looked likely to ‘let in’ a candidate from the Party they most detested.

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