Another Friday, another day Willie Rennie wins the internet.
I don’t think there has ever been such fun at a manifesto launch ever.
The Scottish Liberal Democrats’ manifesto is centred around opportunity in so many ways. Children are at the very heart of it, so it seemed appropriate that the event took place in a soft play event in Edinburgh. And if you are going to go there, you need to get into the spirit of the place. You can’t afford to look too stiff and sober. And Willie didn’t.
The team got three specific things right. First a bit of humour, reminding everyone how you won the internet last week too.
And, let’s be honest, it’s a bit of a treat to imagine hard-nosed political hacks being asked to wait in a room like this:
Finally, if you have a leader who can do a 3 second pitch while going down a slide, then that’s a talent you have to exploit.
Jamie Ross from Buzzfeed absolutely loved it:
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