Tag Archives: mark sewards

Last week, Mark Sewards, Leeds South West and Morley’s freshman MP, announced that he had created an AI chatbot version of himself, complete with a facsimile of his voice and an uncanny avatar. While Sewards has become the first MP to take such a step, this is not the first time that Neural Voice, the tech company behind the chatbot, has dabbled in politics; in 2024, they fielded an AI version of their chairman Steve Endacott as an Independent candidate in the Brighton Pavillion.

The West Yorkshire Labour MP said that his chatbot will “help strengthen the connection between an MP’s office and the constituents we serve” by allowing people to ask for help with local issues or policy queries and providing access to that support “24/7, 365 days a year”. However, this will likely have the opposite effect.

Prof Victoria Honeyman, a British politics lecturer at the University of Leeds, gave a nuanced verdict on Sewards’ chatbot. She said that if used to “answer simple messages, then most people would be relatively comfortable as we have in lots of different areas of our lives nowadays”, thus granting Sewards more time to focus on complicated casework. However, she conceded that it “might cause more upset” and “ people’s confidence in their MP” if mistakes are made when contending with more complicated, potentially emotionally challenging cases.

With Sewards admitting that his new chatbot is a “prototype”, he acknowledges that adjustments may be needed. It would be unfortunate if such adjustments were necessary as a result of of serious mistakes made by the AI that will negatively affect inquiring constituents. For a real-life example of AI failing under such circumstances, last year a bereaved Air Canada passenger (flying to attend his grandmother’s funeral) was misdirected by the chatbot to purchase a full price ticket rather than a bereavement discount ticket; having been told by the chatbot that he would be reimbursed the difference, Air Canada refused it. While this was an embarrassment for a private company, a community’s champion at Westminster making such mistakes would be a dereliction of duty.