Tag Archives: recruitment

How are you getting on with Tim Farron’s membership recruitment challenge?

When we went into the rally at Conference 9 days ago, there were two bits of paper on our seats. Och, that’ll just be Euro campaign  tat, I thought. Actually, it wasn’t. Tim issued a challenge to everyone in the room. These bits of paper were membership forms and he told us to get out there and recruit two members each by the end of this month.

Leaders have made such challenges before and not much has come of them. You see, it needs us to actually make the effort and once the passion of the rally has died down and we’ve got into the bar, we forget all about it. But we shouldn’t.

Why should we bother?

There are three very good reasons why we should get out there and recruit as many people as possible.

The more the merrier

You might be looking at a garage full of Focus leaflets wondering how you are going to get them all delivered before the next leaflet is ready. You might be the only Lib Dem in the village wondering if you are ever going to have company. There isn’t a circumstance in which having more people is going to anything other than a very good thing. More people to share the load. More people to help you achieve more than you ever thought possible. More people who have different friends and contacts and networks.

New ideas

You can just see what the amazing people who have joined us since May have brought us. It was brilliant to walk into rooms in York and see lots of people I’d never seen before. They have brought with them creativity and new ideas, things like  Your Liberal Britain and Lib Dem Pint which have become part of the party’s vocabulary. They didn’t even exist this time last year. Heavens, Lib Dem Pint is so popular, it’s even happened in Glasgow.  Amazing people came our way, like Becca and Wendy and Joyce Onstad and Jim Williams. At the Conference rally, Dr Saleyah Ahsan spoke so powerfully about her work as a junior doctor, inviting us to stand with her through a gruelling shift – eating when she does, going to the toilet when she does. I doubt many of us would last.

And look at fantastic people like Lauren Pemberton-Nelson who ran such a spirited campaign in the Faraday by-election in Southwark.

 

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How to maximise money for your local party by recruiting more members

If you’re one of the many local parties who have grown in membership, you will have benefitted from vastly increased service fees since the introduction of the Membership Incentive Scheme in 2013.  This scheme gives local parties 20% of all subscriptions if their membership grows at all in a quarter. For those which grow by more than 10 members, that jumps to 40%.

From the beginning of next year, the amount you get will reduce slightly. From an email sent by Sal Brinton to local parties this week:

Local parties with net growth of between 1 and 10 members during a quarter will be qualified to receive 18% of all their membership subscription fees paid during that quarter (which includes the 3% payable to all compliant local parties)

Local parties with net growth of more than 10 during a quarter will be qualified to receive 33% of all their membership subscription fees paid during that quarter (which includes the 3% payable to all compliant local parties)

All compliant local parties will be qualified to receive 3% of all their membership subscription fees paid during that quarter.

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