YouGov’s polling panels: an interesting snippet from Peter Riddell

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At tonight’s launch of a Microsoft/Hansard Society report into MPs’ use of the internet, The Times’s Peter Riddell revealed an interesting snippet of information about YouGov’s panel for its political polls might be: YouGov decided it couldn’t do any polls during the Glasgow East by-election because it had only around 100 panel members in the constituency, and they were overwhelmingly public sector workers – i.e. a very atypical cross-section.

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