Author Archives: Jem Thomas

Jem Thomas

Opinion: Identity and narrative – ignored at our peril

By Jem Thomas | Sat 15th May 2010 - 3:50 pm

Policy, relationships, practicalities, even thinking about a little bit of governance and leadership – these will all undoubtedly all pre-occupying the minds of many senior LibDems (and no doubt Conservatives). But right from day one of this coalition, the LibDems, probably more than any other party, will need to keep two things clear in their consciousness – those of identify and narrative.

The LibDems for generations have enjoyed an easy identity – the third party, centre-left, progressive even maverick – even though it didn’t feature strongly on the radar of the general public. Well it does now – with …

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