In April of this year, I organised a fundraising dinner for Simon Hughes in central London. Between courses we interviewed Nick Clegg, Lynne Featherstone and Simon about their early political interests and experiences. The answers were inspiring, the anecdotes hilarious and the audience were treated to a fascinating glimpse into the reasons why MPs get involved with politics in the first place.
The performances of Nick, Lynne and Simon challenged the all-too-common misperception that MPs are simply career politicians and members of a remote political class, far removed from the lives of the ordinary British public. Instead, the interviews highlighted a real diversity of backgrounds, professions and motivations in those who enter politics. After dinner, I experienced a eureka moment when a guest came to me and said, “If only the public could see the side of Nick we witnessed tonight”. It was immediately evident that the interview format we trialled that evening could translate well into film, providing the party with a new and persuasive campaign medium.
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