Author Archives: Michael Wilkinson

Lib Dems can be the most digitally innovative party

By Michael Wilkinson | Thu 9th February 2017 - 2:59 pm

With an influx of 4,000 new members in less than a month, it is fair to say that the Liberal Democrats’ message on Europe has struck a chord with many people who feel disconcerted by the path to hard Brexit which Theresa May has set our country on. But what do those new activists know about our other policies?

Since starting my new role as Head of Digital Content at the Liberal Democrats, I have applied a few key principles to everything that we do. One of these is particularly pertinent to the area of policy: we must look outwards and talk to the wider public, not just to ourselves. To do that, it needs to be clear what we stand for. That is why in my second week we launched the new “Our Vision” section on the party website.

“Our Vision” features a brief overview of some of our key messages in 12 core areas. I hope this will become a useful resource for both party activists, when advocating what we stand for, and the wider public, when considering us as their party of choice. In the coming weeks we will be developing these sections with new videos and additional reading for those who want to see the detail.