Since Chris Rennard coined the groundbreaking concept of ‘pavement politics’ the party has struggled to move forward and evolve with regards to innovative and modern strategic frameworks. Whilst no one individual holds the monopoly on this, I would like to share a few thoughts on the matter.
First, it is important to acknowledge that things have changed considerably since May 2010. We can no longer package ourselves as the anti-establishment party and must accept that our voter demographic has altered significantly. The days of lentil-eating, sandal-wearing members are over. We are now a fully-fledged, professional, suited-and-booted organisation that has demonstrated its …