Tonight’s Party Political Broadcast by the Liberal Democrats repeats the message that we have delivered a rise in the tax threshold, showing how people will benefit from this.
Nick Clegg says,
If you earn the minimum wage we have halved your Income Tax bill. And if you work tirelessly in a low-paid job, you’ll no longer pay any Income Tax at all.
Video also available on YouTube.
You can catch the broadcast tonight on BBC1 at 18:55 and ITV at 18:10.
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11 Comments
So that’s “nothing about the Lib Dems position on issues in the local elections you are about to vote in” again?
Are the people responsible for the party’s media strategy at the moment any relation to the people who set up the fantastic ‘Yes to AV’ operation?
Can somebody please get Mr Clegg to put a tie on or not wear a shirt witha collar, one of the other.
“Can somebody please get Mr Clegg to put a tie on or not wear a shirt witha collar, one of the other.”
For some reason your comment reminded me of an old Spitting Image sketch of Thatcher visiting the hairdresser and asking him to do “something that will be universally popular” – at which point he slices her head off with a cut-throat razor …
I thought the UKIP broadcast was the most professional and most likely to be effective.
Good that Tony wants policy on local elections broadcasting, we probably are going to end up copying the Eastleigh strategy though. Which might sound like a bad thing and predictable, but the issue that we are ramming down peoples throats is that there are incentives to work. If there was any message worth repeating time, and time again then making sure everyone knows that if they work they’ll be better off working than on benefits., is a good one.
Caracatus, you need to stop buying ‘Hello’ magazine. I mean come on… shouldn’t political debate be about attacking policy?
GIven that the Party is more popular in the polls than its leader and what we do locally is more popular than what we are associated with nationally, I wonder who thought this was a good idea for a PEB. There seems to be a strategy of pushing Clegg to the forefront of everything on the grounds that the more people see and hear of him the more they will get him, rather than be reminded of why he is less popular than his party. The polls suggest the strategy isn’t working and some very good long-time servants of the party seeking reelection next week deserved better than this. It is a local election and where I’ve spoken to voters national issues are mostly viewed negatively, local ones positively where we are stuck in and campaigning on them. We should lead on what makes people vote for us in local elections. That’s not to ignore the gains made in national policy, they deserve mention in literature, press releases and letters to the paper, but they are not going to be the primary reason why people vote for us in local elections.
Adrian Sanders
GIven that the Party is more popular in the polls than its leader and what we do locally is more popular than what we are associated with nationally, I wonder who thought this was a good idea for a PEB.
I think this PPB should have been banned on the grounds that it’s an outrageous misuse of public funds. If parties are given PPBs on the grounds there are local elections and the PPB is to put their case in the local elections, then it should be considered wrong and in fact a theft of the public money used to pay for them if the parties instead use those PPBs to talk about issues which are not aspects of the local government which the elections are about.
I agree with Adrian sanders and Matthew Huntbach. The PEB above is a waste of money.
The local elections are related to local issues – otherwise, I for one, would not be putting out leaflets for my local Liberal Democrat candidate but staying at home in protest at Nick’s inability (or desire) to block Gove on academies, free schools, curriculum, denigrationof state school teachers, cutting holidays for children etc.. etc..
Absolutely, and I really thought this party understood (better than the other two) that local elections should be about local issues. Making our PEBs for local elections focus on national issues promotes the idea that the only thing that matters is Westminster politics, and that the only legitimate purpose of local elections is as an opinion poll on the national government. I always thought the Lib Dems were against that idea. Are we going to do the same thing for the European election PEBs next year: completely ignore what our MEPs do and just focus what our Dear Leader has done for us in the Coalition?
Very similar arguments to the previous thread on the PEB on the 16th April, at
https://www.libdemvoice.org/how-would-you-use-600-last-nights-liberal-democrat-party-election-broadcast-34141.html
Most of the senior Lib Dems seem to have forgotten basic local electioneering and are not listenning. It’s just Nick Clegg nailing the party’s colours to his mast.