Five of the best political adverts: Labour’s Tax Bombshell

This week we’re running a series featuring five of the most effective political adverts. Today the series finishes with the Conservative 1992 classic:

Labour’s margin of victory in 1997 was so great that it would have almost certainly won even if it had run an appalling set of adverts rather than ones of the quality of yesterday’s party political broadcast.

However, Labour’s defeat in the previous 1992 election had a lot to do with the way the Conservatives expertly attacked Labour’s economic policies via advertising, raising fears of a tax bombshell that would hit ordinary people.

As with the Australian Labor Party’s It’s Time, this was not a stand-alone advert but part of a wider communications campaign, highlighting how even the very best of political advertisements only rarely work well in a vacuum. Instead they use the creative power of an advert to tap into wider fears and hopes.

Here’s the advert:

Labour's Tax Bombshell

You can see all the posts in this series on our Political Ads page – and scroll to the bottom of that page for Luis Fishman’s classic. The stretch from 7 seconds in until 22 seconds in is fairly normal. But as for the rest…

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This entry was posted in Op-eds.
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Recent Comments

  • User AvatarLorenzo Cherin 18th Sep - 2:12am
    Television reporting was so appalling, clips so few, and brief, arch, out of context. Watch the whole and you see a terrific speech.
  • User AvatarPaul Walter 17th Sep - 11:29pm
    Yes except I couldn't get it to embed at submitted time period, so if I had embedded it here people would have had to fiddle...
  • User AvatarMatthew Harris 17th Sep - 10:22pm
    @Nom de Plume German racist pseudo-scientists in the 19th century spoke of German Jews as racially inferior "Semites", and they - the anti-Jewish racists -...
  • User AvatarWilliam Wallace 17th Sep - 10:00pm
    A comment for those who missed Bournemouth, or only saw extracts on TV. The atmosphere was very good, welcoming and friendly - as remarked to...
  • User AvatarYeovil Yokel 17th Sep - 9:10pm
    The Guardian News version on You Tube is better because it includes cutaways to see the audience's reactions.
  • User AvatarGeoff Reid 17th Sep - 9:07pm
    Paul Barker is surely accurate with his figures. But I am am probably not the only by-election nerd who is genuinely shocked by real votes...
Thu 10th Oct 2019