How the Referendum Pledge Challenge might help win it for Remain

You may have seen an email this week about our new Referendum Pledge Challenge, where you can help win the referendum and earn up to £3,000 for your local party.

A generous donor has provided us with £30,000 in cash rewards if you are able to get people to pledge to vote Remain and provide us with an email address.

This is a fantastic way to help turn out Remain voters in the referendum, AND to build your own capacity to campaign locally in the future.

Every extra email address you collect in the next two weeks will increase your ability to communicate quickly and cheaply with your local residents in the future.

This is how it works…

Every local party will receive 1,500 pledge cards this week (and artwork for Riso printing can be found here). The eight local parties that get the most people each week to sign these pledge cards with their email address and enter it into Connect will get £1,000 each.

You need to collect at least 100 emails and log them into Connect in a week to have a chance of winning. However, even if you don’t win, every local party that gets at least 300 pledges and emails before polling day will split £6,000 between them. So get 300 pledges and emails and you are guaranteed to earn some money for your local party.

Email addresses must be new, valid and functioning – we will be adding these people to a Referendum campaign ‘welcome journey’ and reminding them to vote on polling day.

We want to drive voter contact, and while we think doorstep and street stall are the best ways to do this, if you make contact via the phone or online, we’ll accept the entries so long as it’s been made clear to people how we will use their data.

This referendum will be decided on turnout. This is not only an exciting opportunity to try something new and earn money for your local party, but also to make a real difference to the result of this referendum.

* Neil Fawcett is the Constituency Campaign Manager for Oxford & Abingdon West

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