Indy splashes on Lib Dem Voice members’ survey findings

Our latest Lib Dem Voice members’ survey (the final results from which will be published this weekend) has generated ample coverage in today’s Independent — including this rather splendid graphic showing who you chose as the top/bottom 5 performing Lib Dems:

Here’s some of what the paper wrote about the findings (and, don’t forget, you can catch up on all the survey results here on LibDemVoice):

[A] survey of 564 members by the Liberal Democrat Voice website shows that Mr Clegg’s standing in his own party has recovered a little since his nadir a year ago after the party’s damaging U-turn over university tuition fees. But he has not bounced back to the high ratings he won during the Coalition’s “honeymoon phase”.

Today Mr Clegg’s net satisfaction rating – the difference between the number of people satisfied and dissatisfied with his performance – stands at + 32 per cent. This is higher than the +19 per cent and +17 per cent ratings recorded early last year, but still much lower than the +60 per cent he won in the summer of 2010.

When members were asked which Liberal Democrat minister had the “worst year” in 2011, Mr Clegg came joint top with Chris Huhne, the Energy and Climate Change Secretary.

The minister who made the best impression was Vince Cable, the Business Secretary. He was in the doldrums a year ago after announcing the trebling of tuition fees, when his net satisfaction rating dropped to +8 per cent. Now he is top of the performance league with +63 per cent.

The paper also refers to new research showing that “only one in four people who voted Liberal Democrat at the last election still supports the party”:

Worryingly for the Liberal Democrats, there are fewer signs than after previous elections of the party winning new supporters to replace the voters it has lost. Only 1 per cent of Labour and Conservative voters in 2010 has switched to the Liberal Democrats.

The one ray of hope is that one in four of their backers is now a “don’t know” and could potentially be won back. The party’s other target groups before the next election will be lost tactical voters and “missing new converts”. Strategists say the party will aim to woo low to middle income families and women.

A Liberal Democrat source said last night: “We always knew that by going into coalition with the Conservatives, we would lose some people who voted for us to keep them out. It is a long haul but we think we can win people back by delivering in government.”

This is based on an analysis of YouGov polling data undertaken by my Co-Editor Mark Pack, and was published in his newsletter yesterday. You can read it in full here, and sign-up to receive future issues here. Mark will be writing for the Voice next week about some of the other findings from his research.

* Stephen was Editor (and Co-Editor) of Liberal Democrat Voice from 2007 to 2015, and writes at The Collected Stephen Tall.

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3 Comments

  • Interesting – a plan is emerging – horrah! “Strategists say the party will aim to woo low to middle income families and women.”

    The next question is – what are we doing to woo low to middle income families and women?

  • paul barker 6th Jan '12 - 8:27pm

    Only 1 in 4 eh ? Since in the last 3 months The Libdem vote share in Local byelections has been around 20% then presumably we used to get 80% ?
    The big problem with Polling is that most Voters dont think about Politics most of the Time & the answers they give to questions often contradict each other & produce nonsensical results. If we had really “Lost” 3/4s of our 2010 Voters & only gained 1% from Labour & Tories then we would be scoring 7% in VI Polls & Nationwide Elections. In fact even Yougov has us on 10%, the last ICM 15% & our vote share in May 2011, at our low point was estimated at 16/17%.
    There are lots of different sorts of Polls, on Leader approval Economic competence we are usually level with Labour.
    Past experience suggests that VI Polls arent worth looking at till 15 Months before The GE, ie Feb 2014.

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