Say goodbye to broken promises: the first Lib Dem election broadcast

Here it is:

Nice use of simple format, but done in an energetic and interesting way. Striking contrast with Labour’s broadcast: Clegg is on screen all the time; Brown was absent from Labour’s.

Have fun speculating whether all those pieces of paper are CGI or whether some poor intern got the fun job of scattering and then gathering 🙂

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This entry was posted in Lib Dem TV.


  • Karen Henshaw 14th Apr '10 - 6:19pm

    Liked Nick’s “Broken promises” but feel that a better ending would have been for Nick to look back over his shoulder and say, ” Don’t worry – all the paper was collected and recycled – unlike the broken promises !”

  • Andrew Suffield 14th Apr '10 - 6:27pm

    I think the handwaving was a little overdone. And I am reminded of House’s comment: “Let’s go for a walk. Walking gives the illusion of the story moving forward”.

    I’d expect the answer on the pieces of paper is “some of both”. If you throw a couple of “real” shots in, people tend not to look too hard at the ones which were probably mocked up in a studio.

  • Great words, Nick was great, but paper trail was just distracting and not a great metaphor at all.

    All I kept thinking was Lib Dems are rubbish.

    I think this will backfire

  • Anyone know the background music for the broadcast? Post if you do.

  • Really rather good. I’m guessing on the broadcast edit there’s a URL at the end and so on 🙂

  • Andrew Suffield 14th Apr '10 - 8:48pm

    Was there any mention of tricky Lib Dem broken promises on the Constitution for Europe/Lisbon Treaty referendum?

    The UK signed the treaty, what do you want to have a referendum on now? I know it sounds like you almost have a point, but a promise to have a referendum on whether to do something is mooted once we’ve done it.

  • I love it. I thought it was absolutely brilliant.

  • Anthony Aloysius St 14th Apr '10 - 11:37pm

    I’m sure people who don’t like litter would have found it pretty painful to watch.

  • Andrew Turvey 14th Apr '10 - 11:38pm

    The problem with donning the “whiter than white” mantle is that it all looks a bit hollow if and when the lib dems break one of their own manifesto pledges. Even if the lib dems won every single target seat they still wouldn’t have a majority, so the best they could do would be to be a minor party in a coalition – and they would be forced to compromise on their manifesto.

    Sounds to me like setting yourself up for a fall.

  • Andrew Suffield 15th Apr '10 - 12:12am

    Therefore the referendum I and others now want, given that the Lisbon Treaty has been signed without the promised referendum, is one on whether or not the UK should renege on the Lisbon Treaty.

    So you want to stay in the EU but back out on the treaty? Sorry, that’s not an option. No government can do that. The Lisbon Treaty has been approved and is now in force; it defines the EU as it exists today. There is no pre-Lisbon EU that you can go and join if you don’t like it.

    The only options are to stay in the EU and accept the treaty, or to leave the EU.

    Oh hey, that’s what the Lib Dems have been saying the referendum would have to be, if we still have one. What was that about broken promises again?

  • Simon Titley 15th Apr '10 - 12:13am

    @Chris – The background music is by Brian Eno. It is called ‘An Ending (Ascent)’ and is taken from the album ‘Apollo’. You can hear the whole thing on YouTube:

    @Dane Clouston – The Lisbon Treaty is a done deal. Get over it. A referendum now would be utterly pointless.

  • Anthony Aloysius St 15th Apr '10 - 4:59pm


    As you say, the bill providing for a referendum on AV was dropped during the wash-up process, but the referendum is still promised in the Labour manifesto. On the other hand, it’s not the first Labour manifesto pledge on electoral reform …

  • Martin Sewell 18th Apr '10 - 8:54am

    So what happened to the Manifesto promise of a Referendum on expanded EU Powers?

    mmmm…. broken by Nick Clegg and the Lib Dems.

  • Is it me or do we see the same background guy twice from 1 min 20 to 1 min 26?

  • I thought the litter was a terrible mistake. Im a lib dem voter but i just kept wishing soemone would pick all the rubbish up. Especially in the field at the end.

  • Hi Mark. I do appriciate that but I think the message that it gives is not a positive one, and it certainly detracts from the content that was trying to be communicated.

  • Matthew Wade 10th Dec '10 - 2:56am

    Oops! Although an effective campaigning video, this will now become one of the greatest embarrassments to Nick Clegg and his presumably very frustrated colleagues. A real shame.

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