Some campaigning advice doesn’t change

Election literature should never assume knowledge on the part of the reader. It should concisely, and in the plainest language possible, relate what has to be told. One fault of the bulk of election literature is that whilst suitable for a highly cultured and favoured class of people, it is almost useless for the ordinary elector who, intelligent and quick enough in the ordinary way, is not a close political student, conversant with every detail of the Parliamentary doings of the day.

The Conduct and Management of Parliamentary Elections, William Woodings, 9th edition (by HF Oldman & J Manus), 1933, echoing a similar theme as my Edward Everett post from last week.

(Mind you, some things have changed: “A question has arisen as to the legality of the distribution by the election agent of portrait buttons.” The conclusion? Such buttons were illegal.)

Read more by .
This entry was posted in News.


Post a Comment

Lib Dem Voice welcomes comments from everyone but we ask you to be polite, to be on topic and to be who you say you are. You can read our comments policy in full here. Please respect it and all readers of the site.

To have your photo next to your comment please signup your email address with Gravatar.

Your email is never published. Required fields are marked *

Please complete the name of this site, Liberal Democrat ...?


Recent Comments

  • David Allen
    Not all wars are like WW2. Some, like Korea, end in stalemate. Others, like Afghanistan, end very badly. In WW2, the Allies didn't only reject appeasement....
  • Chris Rennard
    It is sometimes claimed that we “underperformed” in 2005 when I was Chief Executive and Charles Kennedy was Leader. But electing 62 MPs, tripling our Westm...
  • David Raw
    Michael Bukola hits the spot. My advice to Sir Edward would be to avoid any interview with Andrew Neil under any and every circumstance....
  • Chris Rennard
    I do not think that those people seeking to see a sharper focus for us on some high profile issues are seeking for us to be a “think tank”. Whilst I would ...
  • David Raw
    @ Paul Fox. Some good and interesting points, Paul, and of course Paddy had charisma, an interesting hinterland, and could make an inspiring speech....