So, you commission a poll from ComRes.
It shows a Conservative lead of 7%.
Just like the previous ComRes poll.
So what headline do you put on the story?
Why “Tory lead cut to just 7 points” of course.
Take a bow, Sunday Mirror who seems to be following in the footsteps of the Daily Mirror.



One Comment
Nah, the pits was when it was ruled Princess Diana had been “unlawfully killed” due to a rat-arsed driver and speeding paparazzi… the Daily Express, rather than admit there was diddly-squat evidence for an MI6 hitsquad, ran the headline “Princess Diana WAS unlawfully killed”.
Muppets.