This week we’re running a series featuring five of the most effective political adverts. Today it’s a trip back in time and across the Atlantic to a US Presidential campaign:
That too is true of probably the most famous political TV advertisement, the “Daisy Girl” advert screened but the once by the 1964 Lyndon Johnson Presidential campaign. It starts with a young girl innocently counting the petals on a flower, but then switches to an ominous voiceover counting down to zero. The screen is then filled with a mushroom cloud from a nuclear explosion.
The advert played on fears that Johnson’s opponent, Barry Goldwater, was willing to use nuclear weapons in Vietnam. The controversy resulted in the advertisement being pulled – but also in widespread media coverage which spread the advert’s message far and wide:
AM It's been slightly odd & nostalgic - this sense of pride and belonging. Very grateful to all those MPs, and to Ed & Josh for leading from the [united] f...
AM Wholeheartedly agree. It has been refreshing to hear Liberal Democrat leadership and parliamentarians taking a strong and unapologetic stand that is unequivocal...
Ben Wood It is such sad news. I was lucky to get to know Micheal over the last few years (working on a book project for the John Stuart Mill Institute). He reaffirmed fo...
Ed Sanderson Very sad news. I remember many a lively evening of erudite discussion in Leeds - Michael was a true intellect - and a genuinely warm soul. My condolences to his...
Jack This is bang on. What is the point of a liberal party that won't stand up for rights, especially when both government and opposition want to make hay out of div...