This week we’re running a series featuring five of the most effective political adverts. Today it’s a trip back in time and across the Atlantic to a US Presidential campaign:
That too is true of probably the most famous political TV advertisement, the “Daisy Girl” advert screened but the once by the 1964 Lyndon Johnson Presidential campaign. It starts with a young girl innocently counting the petals on a flower, but then switches to an ominous voiceover counting down to zero. The screen is then filled with a mushroom cloud from a nuclear explosion.
The advert played on fears that Johnson’s opponent, Barry Goldwater, was willing to use nuclear weapons in Vietnam. The controversy resulted in the advertisement being pulled – but also in widespread media coverage which spread the advert’s message far and wide:
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