Tag Archives: blue state digital

Where did Obama’s online fundraising come from?

OK, if you’re going to really insist on thinking that Obama is the Holy Grail of Campaigning To Be Transplanted To The UK Because Our System Is Just Like Theirs, then here’s a useful statistic for you.

The Obama for President campaign raised around $500 million online.

Two-thirds of it came from people clicking a “donate now” link in an email.

The proportion of people giving and the sums people gave on average was low. But with an email list in the millions (10-13 million depending on whose figures you believe) and 1.3 billion email messages being sent out, that added up to …

Posted in Online politics | Also tagged | 3 Comments
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