Tag Archives: blue state digital

Mark Pack

Where did Obama’s online fundraising come from?

By Mark Pack | Tue 16th February 2010 - 10:20 am

OK, if you’re going to really insist on thinking that Obama is the Holy Grail of Campaigning To Be Transplanted To The UK Because Our System Is Just Like Theirs, then here’s a useful statistic for you.

The Obama for President campaign raised around $500 million online.

Two-thirds of it came from people clicking a “donate now” link in an email.

The proportion of people giving and the sums people gave on average was low. But with an email list in the millions (10-13 million depending on whose figures you believe) and 1.3 billion email messages being sent out, that added up to …

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Posted in Online politics | Also tagged | 3 Comments
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