Where did Obama’s online fundraising come from?

OK, if you’re going to really insist on thinking that Obama is the Holy Grail of Campaigning To Be Transplanted To The UK Because Our System Is Just Like Theirs, then here’s a useful statistic for you.

The Obama for President campaign raised around $500 million online.

Two-thirds of it came from people clicking a “donate now” link in an email.

The proportion of people giving and the sums people gave on average was low. But with an email list in the millions (10-13 million depending on whose figures you believe) and 1.3 billion email messages being sent out, that added up to lots of money.

Indeed, Blue State Digital (who ran Obama’s online campaign) have said that for a typical 9 month US campaign they would expect to raise (only) an average of $5.00 – $7.50 per opted in email address.

In other words: if you want to raise lots of money online, gather in lots of email address – and use them.

Read more by or more about or .
This entry was posted in Online politics.
Advert

2 Comments

  • Andrew Suffield 16th Feb '10 - 4:35pm

    I can’t help feeling concerned that this is exactly the sort of behaviour we’re trying to get users to stop. Clicking on links like this in emails leads to phishing.

One Trackback

Post a Comment

Lib Dem Voice welcomes comments from everyone but we ask you to be polite, to be on topic and to be who you say you are. You can read our comments policy in full here. Please respect it and all readers of the site.

To have your photo next to your comment please signup your email address with Gravatar.

Your email is never published. Required fields are marked *

*
*
Please complete the name of this site, Liberal Democrat ...?

Advert



Recent Comments

  • John Leach
    Thanks for this contribution, Tom. Much appreciated....
  • Matthew Green
    Michael - I have always been sceptical about a supplementary measure taking into account environmental degradation, etc. It's methodology would be contentious a...
  • Martin
    "Instead of this nonsense, let’s actually have a LD conference" - Yes, yes, yes! In the midst of a self-induced economic crisis, there is eve...
  • Chris Moore
    There are oscillations in many features of the climate. The possible 60 year Arctic sea ice oscillation you mention doesn't contradict an anthropogenic effe...
  • Chris Moore
    Cancel Tory conference: what a ridiculous piece of rhetoric! On the reasoning here, you'd cancel nearly all conferences of the governing party. "There ar...