Mark Pack

Where did Obama’s online fundraising come from?

By | Tue 16th February 2010 - 10:20 am

OK, if you’re going to really insist on thinking that Obama is the Holy Grail of Campaigning To Be Transplanted To The UK Because Our System Is Just Like Theirs, then here’s a useful statistic for you.

The Obama for President campaign raised around $500 million online.

Two-thirds of it came from people clicking a “donate now” link in an email.

The proportion of people giving and the sums people gave on average was low. But with an email list in the millions (10-13 million depending on whose figures you believe) and 1.3 billion email messages being sent out, that added up to lots of money.

Indeed, Blue State Digital (who ran Obama’s online campaign) have said that for a typical 9 month US campaign they would expect to raise (only) an average of $5.00 – $7.50 per opted in email address.

In other words: if you want to raise lots of money online, gather in lots of email address – and use them.

Read more by or more about or .
This entry was posted in Online politics.
Advert

2 Comments

  • Andrew Suffield 16th Feb '10 - 4:35pm

    I can’t help feeling concerned that this is exactly the sort of behaviour we’re trying to get users to stop. Clicking on links like this in emails leads to phishing.

One Trackback

Post a Comment

Lib Dem Voice welcomes comments from everyone but we ask you to be polite, to be on topic and to be who you say you are. You can read our comments policy in full here. Please respect it and all readers of the site.

To have your photo next to your comment please signup your email address with Gravatar.

Your email is never published. Required fields are marked *

*
*
Please complete the name of this site, Liberal Democrat ...?

Advert

Recent Comments

  • David Warren
    @David Raw I don't agree with the draconian laws introduced by the Thatcher government that allow union funds to be seized and campaigned vigorously against ...
  • Roland
    @Peter Martin - " but it does raise the question of why there is so little UK involvement in the sector." ...
  • David Raw
    @ David Warren You write approvingly, "we also need to highlight reforms that are needed to make unions truly democratic. The Tories passed legislation in the ...
  • David Warren
    I have been a trade union member since 1980 and for 20 years was a full time representative of the postal workers union CWU. Yes Liberals do need to relate m...
  • Peter Chambers
    Paul, thanks for this incisive piece on the relationship between the Labour Party and the privation of state provision in the UK. I agree with much of what you ...